Posted Thu, November 8, 2012 1:09pm IST

The Jab Tak Hai Jaan pair’s new ad for the famous soap brand looks inspired from the movie

Bollywood superstar Shahrukh Khan and actor Katrina Kaif, who are set to scorch the screen in Jab Tak Hai Jaan (JTHJ), have come together for an ad campaign for beauty soap bar Lux. BollywoodLife had told you about this ad in July 2012 when the news was not out yet.

SRK-Kat will endorse two new variants of the soap – Lux Peach and Cream, and Lux Strawberry and Cream – in their first ever endorsement together. The ad will go on air on Diwali, November 13, the same day when JTHJ hits the screens.

Shahrukh came on board for Lux in 2005, and featured in a commercial with Bollywood beauties Hema Malini, Sridevi, Juhi Chawla and Kareena Kapoor. This time, the Bollywood Badshah will feature as a bekaboo (uncontrollable) man with Katrina. In the ad, fragrance of the soap drives Shahrukh bekaboo.

Shahrukh said at the shoot of the commercial, “I’m happy to be associated with Lux yet again. The fragrance of Lux will captivate you just as it has made me ‘bekaboo’. The fragrance of Lux that stands for love and sensuality brings out the lover in me.”

The ad has been shot and directed by French director Juan Delcan. It’s Sufi-inspired music score has been composed by acclaimed poet and lyricist Gulzar, and sung by Sonu Nigam.

Katrina’s look in the ad is styled by fashion designer Rocky S. “When I think of Lux, I think of fun and spontaneity. Lux embodies a type of a woman rather than just soap and of course the fragrance that embodies sensuality,” said Katrina.

From the stills, it seems like the commercial was shot keeping in mind the theme of JTHJ. What do you think? View pics below and tell us!