The celebrations of 100 years of Indian cinema will be flagged off at the seventh edition of Chevrolet Apsara Awards at Mumbai’s Yash Raj Studios January 25. As a special segment of the celebrations, the awards night will showcase a special tribute dedicated to the legends of Indian cinema and their glorious years in Bollywood. A melody of hits will showcase songs from the yesteryears and the stars that emulated the iconic onscreen characters. The celebrations are being organised by the Film and Television Producers Guild of India in association with Wizcraft International Entertainment and channel Colors, as Indian cinema completes a century in 2013, ever since Raja Harishchandra was made in 1913.
“The Apsara Film and Television Producers Guild Awards is an effort to mark the success of the growing Indian entertainment Industry. We are very excited to honour and felicitate that group of incredible people who have continued to make a significant contribution to this industry,” Ramesh Sippy, President, The Film and Television Producers Guild, said in a press statement. “This year too, we hope to inspire and empower achievers from the fraternity, especially with the entertainment industry all set to welcome the 100 years of Indian cinema,” he added.
Filmmaker Mukesh Bhatt, senior vice-president of the Guild, said: “I am extremely delighted to be part of the celebrations marking 100 years of Indian cinema. The celebrations have only just begun and we look forward to another great year of movies and entertainment.” The awards night is expected to draw the who’s who from the Hindi film and TV industry.