Trust Shahrukh Khan to push the envelope when it comes to marketing his films; this time it was the music launch of his film, RA.One. Usually the music launch event for any film is a short affair, but SRK and his team converted the event into a full-blown television show titled, Chammak challo. The cast of the film including Arjun Rampal and Kareena Kapoor, the music composer-duo Vishal and Shekhar, together ensured that it was a memorable evening and everyone went home thoroughly entertained. The Chammak challo singer Akon, was thoroughly missed, though.
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