After donning the hat of an air force pilot for Mausam, Shahid Kapoor will now wear the weatherman’s hat for a day. In an innovative marketing concept for the star’s next film he will spend a day at the MET and try to understand the skills of being a weather forecaster. About the concept, the film’s director Pankaj Kapur says, “Mausam is about seasons of love and not exactly about the weather. However the marketing team came up with this unique idea and everyone just loved it. We are working out the permissions.” Trust Bollywood to come up with interesting marketing gimmicks. Let’s see how this pans out.
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