Shahrukh Khan is a marketing whiz and knows how to play the field. The actor has a huge fan following in both India and overseas, and latching on to this aspect, Western Union has tied up with SRK’s upcoming film, RA.One. The company plans to launch a global mass media campaign worth millions building a collaboration between a global firm and a Hindi film. The film talks about father–son relationship and the bank seems to be cashing in on the emotional quotient of the movie. Although, we think it’s a little too far fetched, guess when it comes to the promotion of a film, anything goes!