Vidya Balan makes local tailors’ dream come true

The Dirty Picture is around the corner and Vidya Balan has become the talk of the town. Ekta Kapoor and Milan Luthria are finding novel ways to promote their film. Taking a step forward in marketing, Balaji Motion Pictures have planned a very different approach to connect with the B and C centres for their film. Vidya who has been showcased in cleavage-showing blouses and stylish saris in the promos will give local tailors from select Indian cities an opportunity to stitch a matching blouse for a sari she picks from the local market. As the actor visits Ahmedabad, Chandigarh, Lucknow and other cities to promote The Dirty Picture, she will wear a sari from the markets in these cities. The most popular tailor of each city will be given the chance to stitch a matching blouse for the sexy siren. Now tailors from the cities are clamouring to design the clothes for the sizzling actor. Let’s see who gets lucky!

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