Aamir Khan has night-time plans! To promote Talaash

Yes, you read it right! Reportedly, apna perfectionist actor has decided to promote his soon-to-release thriller at night. Huh?

Trust Aamir Khan to do the unthinkable when it comes to film promotions. Remember his unique strategy to market 3 Idiots in smaller towns? That for sure helped the film score better at the box office, no!

The latest we hear is that the Dhoom:3 actor is contemplating promoting his forthcoming thriller only at night. Reason? Hold on your breath… and don’t be surprised with what you’re about to read: The most important scenes in Talaash have been shot at night, so the actor is said to have come up with a unique concept of promoting his film only when the city is dark and murky. Aamir will also go on a 9-city tour thereby interacting with journalists all over the country.

Talking about innovative promotional and marketing strategies, we heard that the makers of Kai Po Che!, UTV Motion Pictures and director Abhishek Kapoor have decided to rope in popular cricketers Ashish Nehra, Zaheer Khan and Ajay Jadeja for promotional tours. Why? Because the film has cricket as its backdrop, silly!

So all you Aamir fans out there, are you ready to meet him in a dark alleyway at night? You never know, Inspector Shekhawat might knock on your door during his investigations!