Aamir Khan, Shahrukh Khan, Vidya Balan: Who is the best marketing guru?

While the clichéd tactics still work, doing something different adds the extra oomph to the publicity game. Only a few actors like Aamir Khan make sure that the product is as good as its product line

Posted Fri, November 11, 2011 3:40pm IST

It’s the time of instant gratification. From filmmakers to actors and producers now follow the concept of hit and run, where the fate of a film is decided in the opening weekend and the verdict is sealed

While the clichéd tactics still work, doing something different adds the extra oomph to the publicity game. Only a few actors like Aamir Khan make sure that the product is as good as its product line claims to be. Thinking out of the box has been his forte and his marketing intellect is unassailable. Shahrukh Khan and Vidya Balan have just joined the bandwagon. Among all the film stars, Rajinikanth is probably the only actor whose films require no promotions or publicity. Here’s a list of some of the recent bizarre publicity stunts B-town stars have pulled off…

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