The actor’s chat show will be telecast on the national channel as well as on the Star bouquet simultaneouly
Now this is definitely a first. Never has a television show in India been telecast on a private channel as well as the government platform Doordarshan. But Aamir Khan’s first TV show, Satyamev Jayate, will set a new trend. It will premiere on Sunday, May 6 at 11am on Star Plus – the channel which is behind the show – and DD1 as well. It will also be shown on Star’s regional language channels including Marathi and Bengali. A dubbed version will be telecast in the four south Indian languages of Telugu, Tamil, Malayalam and Kannada.
The reason for this strategy, according to Aamir Khan, is the fact that many homes in the interiors of India still don’t subscribe to private channels via cable or satellite. And since the show is about the common man and his issues, Aamir wanted it to reach every home. He, of course, thanked the Star Plus officials for letting him do this one-of-a-kind experiment.
But wethinks Aamir is again taking a cue from epic shows Ramayan and Mahabharat, which broke all viewership records on the Sunday slot because they were aired on the national network. Never mind that at the time, DD was the only channel. The fact is that in order to truly reach the masses, even some rare people who do not know who he is, Aamir will have to be seen on Doordarshan as well. Hat’s off to him for thinking of this marketing gimmick. The question is, will Sony now do the same with Kaun Banega Crorepati?