But trade pundits say occupancy will pick up for Aashiqui 2 in the coming week
Aditya Roy Kapur and Shraddha Kapoor‘s romantic-action film Aashiqui 2 seems to be wooing box office as it has earned approximately Rs 13 crore in the opening weekend despite the fact that Hollywood venture Iron Man 3 came out on the same day and is giving a tough competition, say trade pundits. Made on a budget of Rs 12 crore, the film’s first day collection was Rs 6.35 crore, and on the second day it grossed Rs 6.75 crore, said a statement.
Trade analyst Taran Adarsh praised the film and tweeted “’Aashiqui 2′ has had a fantastic start. Though numbers still being compiled, it’s one of the biggest starts for a film starring newcomers!”
The movie, a directorial venture of Mohit Suri, released Friday, April 26. It has been co-produced by Bhushan Kumar and Mukesh Bhatt under their respective banners – T-Series Films and Vishesh Films.
“The occupancy for the movie is 40 to 50 percent on an average. More of youngsters and college-going crowds are coming for the movie,” said Rajesh Thadani of Multimedia Combines. He added, “The movie can do better in the coming weeks. The release of Iron Man 3 can be a reason for the low occupancy,” he added.
Aashiqui 2 grabbed the audience’s attention after the release of the song Tum hi ho, a romantic number with meaningful lyrics, which got over 18,52,947 hits on YouTube within 10 days of its launch.