comscore

After Katrina Kaif and Salman Khan, now Amitabh Bachchan turns god-Watch aarti video!

Katrina Kaif, Dharmendra, Sunny Deol and Salman Khan were recently worshiped like gods by the lead actors of UTV Spotboy’s upcoming film Filmistaan. The makers had promised that they won’t stop an

By | Updated: May 30, 2014 4:01 pm
After Katrina Kaif and Salman Khan, now Amitabh Bachchan turns god-Watch aarti video!

UTV Spotboy’s latest marketing gimmick is grabbing eyeballs for their non starry movie Filmistaan

Katrina Kaif, Dharmendra, Sunny Deol and Salman Khan were recently worshiped like gods by the lead actors of UTV Spotboy’s upcoming film Filmistaan. The makers had promised that they won’t stop and will continue to make aarti songs for other actors as well. The latest to be a part of the film’s promotional activities is Amitabh Bachchan. By bringing in various big celebs into the film, UTV Spotboy is trying to grab as many eyeballs as possible for Nitin Kakkar’s award winning film. Even if these celebs are not in the film, they definitely are present in their marketing strategies. So what is this promotional activity all about? Read on to find out…

As promised the makers are out with an Amitabh Bachchan aarti video. The creative team of the film have taken Big B’s hit films and dialogues and clubbed them together for a hilarious experience. The video shows the lead actors of the film performing a prayer for their favourite god—Amitabh Bachchan! Sharib Hashmi and Inaamulhaq, the lead actors of the film, are shown as die-hard fans of the Bhootnath Returns star in this film and as a tribute to him, they compose and perform an aarti in his honour.

The makers say that the aarti songs have been shot purely for promotional purposes are is not meant to harm sentiments of any community. Also, it will just be aired on TV ahead of the film’s release and will not be a part of the film. “The idea is the brainchild of the creative team of UTV Spotboy. They are the producers of my film and know best how to market it. In India as well as Pakistan, Hindi cinema rules our lives and that is what the film’s story has tried to show. The idea of the video is to create audience curiosity around those lines,” Kakkar had informed while speaking to a leading daily. The aartis are laden with funny lyrics which will leave you ROFL. The makers plan to release many more such promotional videos before their film’s release on June 6.

Filmistaan has been screened at various film festivals across the globe and has won quite a few awards. Now only time will tell as to whether such cool marketing strategies work in favour of the film or draw some controversies towards it. For now, go ahead BollywoodLifers, watch the video and start chanting the Big B aarti!

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from News & Gossip

Shweta Rohira comes face to face with Yami Gautam at Dishoom screening and this happens!
Shweta Rohira comes face to face with Yami Gautam at Dishoom screening and this happens!
Salman Khan's Dabangg 3 WILL have Sonakshi Sinha, confirms Arbaaz Khan!
Salman Khan's Dabangg 3 WILL have Sonakshi Sinha, confirms Arbaaz Khan!
Ranveer Singh claims this is his favourite SIN and it's hard for us to believe!
Ranveer Singh claims this is his favourite SIN and it's hard for us to believe!
View More

Latest Videos

Katrina Kaif's break up with Ranbir Kapoor is the highlight of this Kala Chashma spoof! Watch video
Katrina Kaif's break up with Ranbir Kapoor is the highlight of this Kala Chashma spoof! Watch video
Hrithik Roshan brings on his action side in this new promo of Mohenjo Daro!
Hrithik Roshan brings on his action side in this new promo of Mohenjo Daro!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
View More

Latest Photo Galleries

John Abraham’s wife Priya Runchal accompanies husband for ‘Dishoom’ screening!
Do these pics prove that Ankita Lokhande is DATING ‘Pavitra Rishta’ co-star Karan Mehra???
Shilpa Shetty had a crazy girls night out with sister Shamita Shetty and friend Akanksha Malhotra!
View More