UTV Spotboy’s latest marketing gimmick is grabbing eyeballs for their non starry movie Filmistaan
Katrina Kaif was recently worshiped like a goddess by the lead actors of UTV Spotboy’s upcoming film Filmistaan. They had promised that they won’t stop at just Katrina Kaif and make aarti songs for them. Filmistaan makers are taking their promotional tactics to a completely new level. By bringing in various big celebs into the film, UTV Spotboy is trying to grab as many eyeballs as possible for Nitin Kakkar’s award winning film. Even if these celebs are not in the film, they definitely are present in their marketing strategies. So what is this promotional activity all about? Read on to find out…
As promised the makers are out with Dharmendra and Sunny Deol’s aarti video. The creative team of the film have taken Dharmendra and Sunny Deol’s famous dialogues and clubbed them together in the form of lyrics. They have also added their starry fan following in this special aarti video. The video shows the lead actors of the film performing a prayer for their favourite gods—Dharmendra and Sunny Deol! Sharib Hashmi and Inaamulhaq, the lead actors of the film, are shown as die hard fans of Dharmendra and Sunny Deol in this film and as a tribute to them, they compose and perform a bhajan/aarti in their honour. It must be flattering for the two Deols, considering their demigod like stature in their home state Punjab.
The makers say that the aarti songs have been shot purely for promotional purposes are is not meant to harm sentiments of any community. Also, it will just be aired on TV ahead of the film’s release and will not be a part of the film. “The idea is the brainchild of the creative team of UTV Spotboy. They are the producers of my film and know best how to market it. In India as well as Pakistan, Hindi cinema rules our lives and that is what the film’s story has tried to show. The idea of the video is to create audience curiosity around those lines,” Kakkar had informed while speaking to a leading daily. The aartis are laden with funny lyrics which will leave you ROFL. The makers plan to release many more such promotional videos before their film’s release on June 6.
Filmistaan has been screened at various film festivals across the globe and has won quite a few awards. Now only time will tell as to whether such cool marketing strategies work in favour of the film or draw some controversies towards it. For now, go ahead BollywoodLifers, watch the video and start chanting the Dharmendra and Sunny Deol aarti!