Alia Bhatt and Arjun Kapoor’s kiss, hug and PDA a publicity gimmick?

Alia and Arjun’s sizzling chemistry on and off the screen has grabbed a lot of attention. Also, their recent appearances at the promotional events have sparked off rumorus about them being more than just friends. But all this love and affection – is it for real?

There is no denying the fact that Alia Bhatt and Arjun Kapoor look great together in Dharma Productions upcoming film 2 States. And I am sure most of you’ll agree that these two will make a cute couple in real life too. In fact, reports are doing the rounds that something is brewing between the 2 States co-stars. Well, anybody would think so going their recent appearances at the 2 States promotional events. From getting all mushy to posting cute selfies on Twitter, Ms Bhatt and the Kapoor lad just can’t get enough of each other. And just a few days back we heard how Arjun almost kissed his onscreen ladylove while the two were promoting their film on a college campus. Not forget, even Alia’s daddy dearest Mahesh Bhatt suspects the two are dating. However, the lead pair of Karan Johar’s next has never admitted being in relationship and we are glad coz we do think Alia and Arjun are just good friends.

C’mon the whole link-up angle is such an old publicity trick. It’s done to death and yet PR machineries and filmmakers use it time and again to grab eyeballs. Well, that’s the case with Highway starlet and AK too. Remember Pooja Bhatt’s sister was also linked up with Varun Dhawan and Sidharth Malhotra before the release of their film Student Of The Year? Though back then the young babe didn’t cozy up with VD or Sid during promotions but this time her film 2 States is all about pyaar. So if Alia and Arjun have done quite a few love making scenes in their next film, there is no harm indulging in some PDA just to promote the same film, hai na?