2016 has seen some select multiplex successes in theaters, Ki & Ka, Pink and Neerja to name a few. These are the films that have done well on the power of business in a few urban centers. Now add Dear Zindagi to the list. The film stands at 40.5 crore* after collecting 3.75 crore* on Tuesday. With this, the film has now gone past the entire Week One collection of the following films:
Dear Zindagi – 40.5 crore* (5 days)
Ki & Ka – 37.57 crore
Pink – 35.91 crore
Neerja – 35.32 crore
The film should collect decently today and tomorrow as well, hence aiming for good collections in Week One. Kapoor & Sons, another multiplex success, had brought in 46.93 crore in its first week and for Dear Zindagi, it would be a touch and go to go past that mark. Incidentally, both films are Karan Johar affairs. That said, Kapoor & Sons had a lesser opening weekend [26.35 crore] in comparison to Dear Zindagi [32.5 crore] but had a much better word of mouth and appreciation that had allowed it to grow immensely. In case of the Alia Bhatt starrer, the word of mouth is in the decent range and hence growth is limited. Also Read: Dear Zindagi box office collection day 5: Shah Rukh Khan and Alia Bhatt’s film stays rock steady, earns Rs 40.75 crore
That said, the film’s economics are such that everyone in the supply chain is bound to make good money out of it. Theatrically, it has anyways done better than expected and even if overall collections would have been in 40-50 crore zone, it wouldn’t have been bad. Here, it would come close to the 60 crore total and that would qualify it as a safe Hit in the final tally.