comscore

Amitabh Bachchan to endorse yet another product!

Amitabh Bachchan has been roped in as the brand ambassador of writing instruments major Luxor Group's newly launched cleaning product - Luxor Nano Clean. It is a two-in-one technology, which not only

By | Updated: December 27, 2012 12:24 pm
Amitabh Bachchan to endorse yet another product!

The superstar will be brand ambassador for an eco-friendly cleaning product. Paa director R Balki will make the ad film

Amitabh Bachchan has been roped in as the brand ambassador of writing instruments major Luxor Group’s newly launched cleaning product – Luxor Nano Clean. It is a two-in-one technology, which not only cleans but also protects the object. The environment-friendly products provide protection to various surfaces as per their applications, against dirt, dust and stains for a longer period. It includes mobile/gadget cleaner and car care kit, among others.

Big B said in a statement, “My association with Luxor Group goes back a long way and I have seen the brand evolved in India in a big way. A pioneer in writing instruments, Luxor has brought few world-famous brands like Parker, Pilot, and Waterman in India to serve the Indian consumer market. I wish them all the very best for their new venture and hope they continue to lead the market as pioneers.”

The 69-year-old will be part of a multimedia marketing campaign created by ad agency Lowe Lintas. It is estimated to be worth Rs 15 crore. The television commercial will be helmed by R Balki who directed Bachchan in Cheeni Kum and Paa .

“We could not have found a better choice since his (Amitabh) acting and skills was a start of a new era in the Bollywood industry and with our product we tend to repeat the same – a two in one revolutionary technology which will definitely surprise the Indian cleaning products industry,” said DK Jain, Chairman and President of the Luxor Group.

ALSO READ: Aishwarya Rai Bachchan, Sunny Leone and the Khans

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from News & Gossip

Will Rajinikanth's Kabali AFFECT Varun Dhawan and John Abraham's Dishoom?
Will Rajinikanth's Kabali AFFECT Varun Dhawan and John Abraham's Dishoom?
Tanmay Bhat's dig at Priyanka Chopra's accent is baseless, here's why!
Tanmay Bhat's dig at Priyanka Chopra's accent is baseless, here's why!
BARC Ratings Week 29: Kumkum Bhagya, Sa Re Ga Ma Pa, Yeh Hai Mohabbatein fare brilliantly on the TRP charts!
BARC Ratings Week 29: Kumkum Bhagya, Sa Re Ga Ma Pa, Yeh Hai Mohabbatein fare brilliantly on the TRP charts!
View More

Latest Videos

Hrithik Roshan brings on his action side in this new promo of Mohenjo Daro!
Hrithik Roshan brings on his action side in this new promo of Mohenjo Daro!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
Varun Dhawan and Jacqueline Fernandez speaking Gujarati is the funniest thing you'll see today - watch video!
Varun Dhawan and Jacqueline Fernandez speaking Gujarati is the funniest thing you'll see today - watch video!
View More

Latest Photo Galleries

Alia Bhatt, Sidharth Malhotra and Shraddha Kapoor look straight out of gym when spotted in Bandra!
Bipasha Basu and Karan Singh Grover’s extended honeymoon continues in BALI now!!
This is how Salman Khan is being trolled by Twitteratis for acquittal in black buck poaching case!
View More