The superstar will be brand ambassador for an eco-friendly cleaning product. Paa director R Balki will make the ad film
Amitabh Bachchan has been roped in as the brand ambassador of writing instruments major Luxor Group’s newly launched cleaning product – Luxor Nano Clean. It is a two-in-one technology, which not only cleans but also protects the object. The environment-friendly products provide protection to various surfaces as per their applications, against dirt, dust and stains for a longer period. It includes mobile/gadget cleaner and car care kit, among others.
Big B said in a statement, “My association with Luxor Group goes back a long way and I have seen the brand evolved in India in a big way. A pioneer in writing instruments, Luxor has brought few world-famous brands like Parker, Pilot, and Waterman in India to serve the Indian consumer market. I wish them all the very best for their new venture and hope they continue to lead the market as pioneers.”
The 69-year-old will be part of a multimedia marketing campaign created by ad agency Lowe Lintas. It is estimated to be worth Rs 15 crore. The television commercial will be helmed by R Balki who directed Bachchan in Cheeni Kum and Paa .
“We could not have found a better choice since his (Amitabh) acting and skills was a start of a new era in the Bollywood industry and with our product we tend to repeat the same – a two in one revolutionary technology which will definitely surprise the Indian cleaning products industry,” said DK Jain, Chairman and President of the Luxor Group.