It looks like weekend programming is really doing the trick for Sony Entertainment Television. We know that The Kapil Sharma Show has been topping in the non-fiction category from a really long time but now Super Dancer is also off to a great start. The first episode aired on September 8 and got off to a great dancer. It ranked after The Kapil Sharma Show on the non-fiction shows TRP charts. It has taken Sony Entertainment Television a notch higher. The year has been a good one for the channel with shows like Kuch Rang Pyar Ke Aise Bhi, Ek Duje Ke Vaaste and The Kapil Sharma Show getting good fan following.
Super Dancer features Shilpa Shetty, Anurag Basu and Geeta Kapur as judges. The first episode saw fabulous dance performances from the kids. The feel-good vibe of the show is another highlight. It has got the benefit of timing. It airs on 8pm when Kavach airs on Colors, which is not exactly a family show. The channel is in the top seven channels in the urban list. Sony’s target audience is in urban sectors and it is going steady. Indian Idol should further strengthen its weekend programming. Super Dancer’s start is quite unexpected because it was not a hugely hyped show. (Also Read: Super Dancer TV Review: Ananya Choksi, Deepali Borkar and Pancham Bhagwati leave an impact!)
The makers got it right on a few counts. The line up is great and the judges have kept it light and breezy. It airs till 9pm post which people have a lot of choices. As per statistics, it has highest viewership in the age group of four years and more. The figures are close in the 15+ category and adults as well. They were consistent over Saturdays and Sundays. This is indeed great news for the channel and makers of Super Dancer.
It is not surprising as shows featuring kids always tend to do well. Indian Idol Junior was also a hit with audiences across age groups. On &TV, The Voice India Kids is also faring well. Children are a huge viewership draw for channel and everyone is trying to up the game. Going by these stats, Sony’s weekend programming is pretty rocking. It remains to be seen how others catch up to the competition. (Also Read: Super Dancer TV Review)
The Kapil Sharma Show again made it in the top five shows much to the delight of the makers. It got off to a moderate start but some of its episodes are doing brilliantly for the TRPs. Stay tuned for more updates on Bollywood Life…