Posted Mon, December 10, 2012 9:30am IST

BollywoodLife’s wacky awards are back! Voting begins on December 10 and ends on December 28

BollywoodLife brings you awards in a totally different avatar – witty and wacky. We take on the film industry and its stars, the mind-boggling songs and the mind-numbing lyrics, the awry style statements and the outrageous comments. If you agree that BollywoodLife Awards 2011 was a totally crazy roller-coaster ride, 2012 brings you double the fun and triple the craziness. So join in the ride! Cast your vote before December 28, 2012.

Everyone has done it – from Aishwarya Rai Bachchan, Kareena Kapoor, Priyanka Chopra and Katrina Kaif to Deepika Padukone, Mallika Sherawat and even Zarine Khan. This year, Katrina immortalised the item number with her Chikni Chameli from Agneepath, while the item queen Malaika Arora Khan seduced all the men in Housefull 2 with Anarkali disco chali. And now it’s Kareena Kapoor in Dabangg 2 song Fevicol se.

Today, item songs are weapons of mass appreciation that can make or break a film. They can carry a movie through its first weekend, even if it is a super-dud. Take Farah Khan’s Tees Maar Khan, for instance. The film tanked, but Katrina‘s Sheila ki jawaani managed to draw in enough audiences to make a decent profit. More significantly, an item number does wonders for a female actor’s career and ensures that the performer is flooded with stage shows throughout the year, sending the brand equity of even a non-star soaring. We take a look at the hottest item songs that defined this year’s hits at the Bollywood box office….

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