Saif Ali Khan-Kunal Khemu’s zombie fest has performed reasonably well at the domestic box office, while Gippi fails to get footfalls in theatres
In an interview to BollywoodLife, Saif Ali Khan had said that he doesn’t like zombie films and he had no idea why he picked up Go Goa Gone. Well, after looking at the reviews and the box office collections of his home production, we are sure Saif would like to take back his words, right?
The movie made Rs 3.75 crores on the first day of its release and went on to do slightly better business in the next two days. On Saturday, the zombie flick collected Rs 4 crores and on Sunday it earned Rs 4.50 crores, thus amassing Rs 12.50 crores in the opening weekend. “GGG is a very interesting film, but with limited appeal – in the metros and a few big cities. The average audience in smaller towns and cities is not even aware of the concept of zombies, which makes it tough for them to relate to the film. It has done very good business in Delhi and Mumbai particularly, but because of the lukewarm response in tier two and three towns, the film has not been able to go beyond the ceiling of the niche audience base it has targeted. Besides, Aashiqui 2 and Shootout At Wadala are still going strong in the smaller towns, making the climb even tougher for GGG,” informed our trade expert Akshaye Rathi.
The other release this weekend, Sonam Nair’s Gippi earned a paltry Rs 75 lakhs on the opening day. Rathi said, “It’s a very niche film and the numbers over the weekend aren’t something to boast about, but what’s helping the film in a huge way is the shoestring budget it’s been made at! Probably, the least expensive film produced by Dharma Productions in the longest time, it should be able to sail past the finish line (recovery) very comfortably courtesy the satellite price that the brand power of Dharma and UTV will help it command.”
Watch this space for more updates!