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Can Ranbir Kapoor be the face of a music channel?

Since immediately after the release of the first trailer of Imtiaz Ali’s Rockstar was put online, music lovers have been waiting to hear the full version of the ‘Sadda haq’ song. Once the full s

Can Ranbir Kapoor be the face of a music channel?

The Rockstar actor confessed in a recent interview that he can’t sing to save his life. That made us wonder whether he was the right choice to be the face of a music channel…

Since immediately after the release of the first trailer of Imtiaz Ali’s Rockstar was put online, music lovers have been waiting to hear the full version of the ‘Sadda haq’ song. Once the full song was aired, it got about a million hits and is now headed to be an anthem of the youth. This has prompted music channels to approach Ranbir Kapoor to sign him up as brand ambassador. While we agree that the handsome star does have a very strong connect with the youth of the nation and it will be beneficial for the music channels that target an audience between 15-30 years of age, we wonder whether this is a good move for both sides. Rumour has it that rival music channels have offered Ranbir about 10cr for an annual contract, but he hasn’t signed on the dotted line yet. The Kapoor scion is a busy man, what with his film commitments et al; he has even refused the offer to host a reality show on television. Wethinks the perfect face of any music channel should be someone who is directly related to the music world and that the creator of the ‘Sadda haq’ song, AR Rahman, would be the right choice. Do you agree?

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