comscore

CID Veerta Awards: Asha Parekh, Farooque Sheikh, BP Singh to judge

CID, the longest running TV show in Indian history, has now entered its 15th year. That calls for celebrations, doesn’t it? Sony and the CID team have formulated a year-long campaign to celebrate th

By | Updated: March 6, 2012 6:03 pm
CID Veerta Awards: Asha Parekh, Farooque Sheikh, BP Singh to judge

Sony to honour true heroes with bravery awards

CID, the longest running TV show in Indian history, has now entered its 15th year. That calls for celebrations, doesn’t it? Sony and the CID team have formulated a year-long campaign to celebrate the show’s successful run with the slogan 15 Saal se… Soch ke aage, jurm ke peeche (For the past 15 years… Ahead of the times, pursuing crime). The campaign will kickstart with the launch of the new CID anthem. Having heard the anthem we must say, it has been superbly composed and gives a good feel of the show and what is being conveyed. From March 16, 2012, Sony will air the Veerta series – episodes dedicated to the common man’s acts of bravery. Then there is the CID Veerta Awards (formerly known as the CID Gallantry Awards) that will award courageous individuals in two categories: Physical bravery (when you save someone’s life) and Social bravery (when you battle social evils).

This year, the team has already received 24,000 entries and have vetted all of them before shortlisting the finalists. The jury members, especially chosen for their lack of bias, are Asha Parekh, Farooque Sheikh, BP Singh (creator of CID and the CID Veerta Awards), YK Sapru (Founder-Chairman, Cancer Patient’s Aid Association) and Sumit Awasthi (Deputy Editor, Aaj Tak). Asha said it was “an honour” to be chosen as a jury member and she had no hesitation in accepting the offer.

BP Singh said that when the awards were launched three years ago, it was not planned as a commercial initiative. “There was no intention of commercial gain. The purpose was to recognise those brave people who are otherwise not heard about,” he insisted. Sneha Rajani, EVP and Business Head, Sony Entertainment Television, too said, “The awards are to honour brave acts by ordinary people.” We applaud the intention and hope they are able to stay true to it.

 

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from News & Gossip

Jhalak Dikhhla Jaa 9 contestant Shakti Arora will never do Big Boss but might consider Naagin 2, conditions apply!
Jhalak Dikhhla Jaa 9 contestant Shakti Arora will never do Big Boss but might consider Naagin 2, conditions apply!
Sooraj Barjatya attends cousin Rajjat Barjatya’s funeral - view pics
Sooraj Barjatya attends cousin Rajjat Barjatya’s funeral - view pics
Katrina Kaif threatens photographers yet again!
Katrina Kaif threatens photographers yet again!
View More

Latest Videos

Katrina Kaif's break up with Ranbir Kapoor is the highlight of this Kala Chashma spoof! Watch video
Katrina Kaif's break up with Ranbir Kapoor is the highlight of this Kala Chashma spoof! Watch video
Hrithik Roshan brings on his action side in this new promo of Mohenjo Daro!
Hrithik Roshan brings on his action side in this new promo of Mohenjo Daro!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
View More

Latest Photo Galleries

Deepika Padukone shares FUN pictures from behind the scenes of ‘XXX: The Return of Xander Cage’
Divya Khosla Kumar attends Lakme ‘plus size’ model auditions as a judge, see pics!
Sanjay Dutt celebrates his birthday with media, see pics!
View More