Shah Rukh Khan and Alia Bhatt‘s Dear Zindagi continued its run at the box office on day 5. The movie had opened very well, earning Rs 32.50 crore in its first weekend. Everyone expects a film to decline post the weekend. And though it dipped on day 4, collecting just Rs 4.25 crore, Dear Zindagi managed to hold its audience. On day 5 too, it managed to rake in Rs 4 crore and stand rock solid at the box office. The total tally of Dear Zindagi is now Rs 40.75 crore at the domestic market. Trade analyst Taran Adarsh mentioned about the detailed collections, when he tweeted, “#DearZindagi Fri 8.75 cr, Sat 11.25 cr, Sun 12.50 cr, Mon 4.25 cr, Tue 4 cr. Total: Rs 40.75 cr. India biz. ROCK-STEADY!”
But Dear Zindagi is not only having a glorious run at just the domestic market, but also at the overseas market. The movie has already managed to earn Rs 27.45 crore gross in 4 days in just half the number of screens. If you add the domestic and overseas collections, you will realise that Dear Zindagi has already made Rs 85.64 crore in the worldwide market. This means that the movie has already made a considerable profit. Alia and Shah Rukh’s film was made on a budget of Rs 22 crore (cost of production only). Even if you add the publicity and advertising costs, the Dear Zindagi makers have spent a maximum of Rs 35 crore. This means it already has nearly Rs 50 crore of profit! ALSO READ – Should Shah Rukh Khan and Alia Bhatt be worried coz of the Rs 8 crore dip in Dear Zindagi’s collections?
For those who don’t know, Dear Zindagi revolves around the life of Kaira (Alia Bhatt). Her life is influenced by her family and boyfriends – Angad Bedi, Kunal Kapoor and Ali Zafar. But it’s Shah Rukh Khan, who is her real hero, as he helps and guides her to a happier life. The youth have connected with the film to a great extent. The songs are also good and Shah Rukh’s charm is the icing on the cake. All these factors have helped rake in the audience into the cinema houses. ALSO READ – Dear Shah Rukh Khan and Alia Bhatt, we LOVED you in Dear Zindagi but we can’t ignore these 7 flaws in the movie
But the deciding factor in the success of the film was its marketing and niche release. Dear Zindagi was released in just 1200 screens in India. The lower number of screens not only helped to increase the occupancy rate, but also decrease the cost of distribution. We must say that it was a well thought of strategy! Anyway, what do you guys have to say about the movie? Tell us about your thoughts in the comments section below… Also check out the public review of the film right here: