Do you know what ‘Ishaqzaade’ means?

Watch the video to understand the Arjun Kapoor-Parineeti Chopra-starrer’s quirky title

Director Habib Faisal’s second film after his critically acclaimed Rishi Kapoor-Neetu Singh-starrer, Do Dooni Chaar, has created a lot of buzz. Thanks to the fact that it stars Boney Kapoor’s son and Priyanka Chopra’s cousin sister, industry insiders are also excited about it. The trailer and songs have caught the fancy of the people which is why Ishaqzaade is been touted as the next blockbuster from Yash Raj Films. One challenge which the makers were facing was that nobody had been able to figure out what the title exactly meant. Maybe the makers thought that it was too quirky a title which might not go down well with the multiplex audience due to which they have come up with a unique video which has the punchline-laden dialogue sans the visuals.

A spokesperson from Yash Raj Films said, “Once the title ‘Ishaqzaade‘ was locked, it was felt that people were curious as to what the term actually meant. It so happens that one of the dialogues of the film aptly explains the origins of the word Ishaqzaade and all that had to be done was to put out the same. But the challenge was, considering it’s an unreleased film, how to use a dialogue from one of the pivotal scenes of the film without actually releasing the video!” Wethinks it is a unique concept and will help the yuppie crowd understand what the title of the film means. Everyone has been talking about the sizzling chemistry of the lead pair and we can’t wait to watch the film on the big screen, when it releases.

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