Don 2, 3 Idiots, Jab Tak Hai Jaan, Om Shanti Om, Ek Tha Tiger to take the Japanese market by storm?
Indian movies are making quite a lot of noise in the island country. Take a peek at how these posters look in Japanese
Salman Khan’s Ek Tha Tiger initiated this trend as this Kabir Khan directorial venture was screened in Japan on March 7. Now Om Shanti Om is slated to release on March 16 and its promotions are going on in full swing. Soon after, Don 2, 3 Idiots and Jab Tak Hai Jaan will follow suit.
But a senior official of Japan’s oldest production studio Nikkatsu Corp, Aki Sugihara revealed that it was Rajinikanth’s Robot that brought Indian movies into the limelight in Japan. Ahem ahem, we trust Rajini to do that, don’t we?
Initially, the general perception was that Indian films are funny and involve lots of singing and dancing. And that’s why Bollywood movies weren’t finding a proper market in this island country. But guess all that will change soon. Fingers crossed.
Nikkatsu Corp has tied up with Yash Raj Films and has planned to release 30 prints of popular movies in nine major cities of Japan.
While birdies chirp that there was loud cheering and hooting for Sallu’s Ek Tha Tiger, how do you think the Japanese will react to the other movies. Tell us, quick!
First Published: 8.00 PM IST 03.15.2013