The Balaji head honcho will club five of her films to ensure that Once Upon A Time In Mumbaai Again gets a fair release against Rohit Shetty-Shahrukh Khan’s Chennai Express
Ekta Kapoor surely believes in the tit for tat theory. The television queen, known for her short temper and mercurial nature, has devised an interesting plan to get back at UTV which is trying to sabotage her film, Once Upon A Time In Mumbaai Again. Reportedly, B-town’s elite production house, UTV has told all single screen theatre owners that if they want to buy Himmatwala, they will have to dedicate four shows in a day to Chennai Express as well.
Ekta’s new game plan is similar to that of UTV. She has decided to club Once Upon A Time… with Balaji’s other releases – Ek Thi Daayan, Lootera, Shootout At Wadala, Ragini MMS 2 and Shaadi Ke Side Effects. Looks like the stage is set for the biggest war of the year – Once Upon A Time In Mumbaai Again taking Chennai Express head-on this Eid. Watch this space for more updates!
Biswa
Posted at 7:28 pm on April 3, 2013
Shah Rukh Khan always fear when an Akshay Kumar movie come to compete with him.
UTV is a master mind for business.
But the thing is that if the content of “Chennai Express” is strong the UTV would not make any bond with the single screen theatres to play their next movie in theaters if they want Himmatwala.
Amir Khan did same with “TALAASH” which became LAASH.
All khans are cowards. They have only daring to release their movies during holidays and the Khans force their films to release in theatres leaving no choice to the CINEMA SCREEN OWNERS.