Ekta Kapoor’s new show Kumkum Bhagya to replace Pavitra Rishta on Zee

Kumkum Bhagya

The new is a passionate story of love and will see actor-turned-producer Shabbir Ahluwalia paired up with Sriti Jha

After Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Kii, producer Ekta Kapoor is back with new TV show Kumkum Bhagya which will replace her show Pavitra Rishta.

Kumkum Bhagya, is loosely based on Sense and Sensibility by novelist Jane Austen. The show will be an Indian interpretation of the novel, following the life of a mother who runs a marriage hall and lives with the hope of seeing her two daughters.

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“All I can say is that it’s a very passionate story of love…,” Ekta said in a statement about the new show.

Talking about Pavitra Rishta that is going off air soon, the 38-year-old says after Kyunki… it was the most special show for her.

Pavitra Rishta has been on air for over four years now and the journey has been most gratifying for me as a maker. After Kyunki Saas Bhi Kabhi Bahu Thi if there is any other show which is close to my heart then it is Pavitra Rishta,” she said.

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“The characters of Manav, Archana, Arjun, Purvi and now Ankita-Naren have endeared themselves to the audience, so much so that they are an inseparable part of their lives. While the audiences who are hooked on to Pavitra Rishta will continue to enjoy the show at 6.30 pm, the new show Kumkum Bhagya will open at 9 pm, drawing maximum eyeballs,” Ekta added.Subscribe to me on YouTube


  • guest

    soooo pavitra rishta isn’t ending? for god sakes, stop that show. i wan’t rithvik and asha to be on another show together.

  • rebbecca

    Ffs pavitra rishta is a fucking dragg or what its been on for 4 years now its boring
    Raunak makes me sick typical ekta kapoor she finished kahani ghar ghar ki
    with one of parvartis grandson raping methili and now pavitra rishta making raunak rape mansi very typicsl of her creating the same story a million times in all her dramas its sooo annoying its disgusting makes my skin crawl how many more fucking times will arjun and purvi be tested to get married and live happily ever after its so annoying how they stop the wedding a million times and never get sick of it well guess what ekta kapoor the viewers get sick of it when the wedding doesnt happen the second round your mind is sick can you not make a drama without rape

    end the show
    end the show
    end the show
    end the show

    its been 4 years do we have to wait another 4 years to finish