Eros plans global domination by exploiting past Salman Khan, Shahrukh Khan and Sridevi hits

The famous Bollywood studio will release popular Hindi titles in several new markets

Bollywood studio Eros International is expanding the rollout of library titles across Asia and the world in markets not normally associated with the Hindi film industry. Following the 2013 release of 2012 Sridevi hit English Vinglish in Hong Kong and Taiwan, where it grossed $300,000 from six screens, the company is releasing the film across 150 screens in South Korea on February 6.

Eros is also planning to release Cocktail, Student Of The Year and Table no 21 in Taiwan this year. Japan, a territory where Eros released 2007 blockbuster Om Shanti Om, featuring megastar Shahrukh Khan, in 2013 and earned $150,000 from 14 screens, will see the release this year of Chalo Dilli, English Vinglish, Dabangg, Student Of The Year and Agent Vinod.

The company’s plans for world domination also include Eurasia, Russia and Africa. Cocktail released in Kazakhstan and Kyrgyzstan a year ago and earned more than $100,000 and this year those territories and Russia will get to watch Yeh Jawaani Hai Deewani, Rockstar, Zindagi Na Milegi Dobara, Student Of The Year, Vicky Donor and Desi Boyz. Eros has expanded into African markets with the release of its hugely successful Krrish 3 across 14 screens in Egypt last December.

Kumar Ahuja, President, Business Development, Eros International Media Ltd, said, “English Vinglish is a universal story that truly resonates with global audiences, especially as it relates to acceptance and the challenges of learning a new language. With newer markets for the film consistently opening, we believe audiences worldwide will continue to find a connection with this captivating film.”

“In several new markets, including Asia, audiences have shown that they love Indian ethos and drama. In response to the growing appetite, we plan to release additional films like Dabangg, Dabangg 2, Ra.One and Go Goa Gone into new markets in the coming year,” Ahuja added.