Has Aamir Khan decided not to promote Dhoom:3?

Besides acting, the Talaash actor is exceptionally good at one more thing – marketing. They don’t call him the marketing genius for nothing. But the question is – will he not promote the most anticipated film of the year? Read on to find out….

Aamir Khan is one actor who never fails to come up with innovative promotional strategies for his films. Remember how this Khan went missing and ‘appeared’ in various avatars at myriad locations across the country to promote his film 3 Idiots. But looks the aggressive marketer in Aamir has mellowed down.

We hear the talented actor will take it easy with Dhoom:3 promotions. Unlike other celebs, Aamir won’t be thronging on television reality shows to promote his upcoming action thriller. Apparently, Imran Khan’s mammu wants his film to do all the talking and therefore no over-the-top promotions for Dhoom:3. It seems playing it cool is Aamir Khan’s new marketing mantra.

Well, Aamir kept it low during the promotions of his last flick Talaash and it actually worked. So we hope his plan doesn’t backfire this time around. Dhoom:3 which will release on December 20, 2013 also stars Katrina Kaif, Abhishek Bachchan and Uday Chopra.