comscore

Heroine makers move court on smoking scene rider

The makers of Bollywood film Heroine, starring Kareena Kapoor, on Monday moved the Delhi High Court against the Information and Broadcasting Ministry's order to display anti-smoking messages during sm

Heroine makers move court on smoking scene rider

It would kill the creativity of the film, feel  the producers of the Kareena Kapoor film

The makers of Bollywood film Heroine, starring Kareena Kapoor, on Monday moved the Delhi High Court against the Information and Broadcasting Ministry’s order to display anti-smoking messages during smoking scenes in the movie. The film is scheduled to release September 21, 2012. Justice Rajiv Shakdher issued notice to the information and broadcasting and health ministries and the Central Board of Film Certification (CBFC) and sought their responses by September 10. The CBFC was also directed to view the movie and file a report in sealed cover on next date of hearing.

The film’s producer, UTV Software Communications, approached the court seeking issuance of a board certificate for the movie without the conditions related to anti-smoking messages. The producer also sought the setting aside of letter issued to them by the information and broadcasting ministry August 2, imposing an additional condition that films that have smoking scenes should start with a 20-second warning on smoking hazards.

According to the ministry’s letter, producers have to shoot the 20-second message on the actor seen smoking in the film, repeat it in the middle of the movie and also have a static message on the screen during the entire length of a smoking scene.The petition said the ministry requested the CBFC to advise the film makers to ensure “a 20-second anti-smoking message as approved by the health ministry with voice-over of the actor who is seen smoking in the film to be displayed at the beginning and in the middle (after interval) of the film”.

Another condition imposed on the filmmakers was that a static anti-smoking message should be “displayed for the duration of the smoking scene in the film”. Having no objection with the 20-second message at the beginning and in the interval of the movie, UTV’s counsel Parag Tripathi and Atul Nanda opposed the proposed static anti-smoking message during a scene. “It would kill the creativity of the scene,” the film producer said.

The production house had incurred over Rs 30 crore on the film by July-end, said the producer. UTV said that the production house had been burdened with the “unreasonable and arbitrary requirement” to display a message during smoking scenes. The requirement “infringes the constitutional freedom and rights guaranteed to the petitioner”, said UTV.

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from News & Gossip

Twitterati trolls a news channel when they called Rajinikanth a Bollywood hero!
Twitterati trolls a news channel when they called Rajinikanth a Bollywood hero!
Rajinikanth to host a special screening of Kabali for Kamal Haasan?
Rajinikanth to host a special screening of Kabali for Kamal Haasan?
What's cooking between Priyanka Chopra, Usher and Hugh Jackman?
What's cooking between Priyanka Chopra, Usher and Hugh Jackman?
View More

Latest Videos

Akshay Kumar shares his most memorable moments while shooting Rustom! - watch video!
Akshay Kumar shares his most memorable moments while shooting Rustom! - watch video!
Varun Kapoor 'steaming video' will warm up a rainy day
Varun Kapoor 'steaming video' will warm up a rainy day
Divyanka Tripathi and Vivek Dahiya’s Rang Dey second teaser out and it is ETERNALLY romantic!
Divyanka Tripathi and Vivek Dahiya’s Rang Dey second teaser out and it is ETERNALLY romantic!
View More

Latest Photo Galleries

Anandi, Jagiya and the team of Balika Vadhu’s REUNION was an affair to remember, here’s how!
Ranveer Singh’s ‘Cool Quote T-shirt’ will inspire you to have alike!
Meet TV queen Mouni Roy’s LOOK ALIKE Krishna Mukherjee’s pics are breaking the internet!
View More