There is a lot of buzz about RA.One being a profitable venture even before its theatrical release, but the Roshans have managed to outdo this feat
Everyone in B-town acknowledges and appreciates the marketing genius of King Khan. For his upcoming super-ambitious home production, RA.One, SRK has charted a strategy that has ensured that his film makes money from all possible sources. He has tied up with a fast food chain, there is merchandise that will be sold; the music of the film is already a whammy of sorts, thanks to Akon’s ‘Chammak challo’ song. Shahrukh has been telling everyone that RA.One will be a benchmark as far as superhero films in Bollywood are concerned. What really surprised us about that ambitious statement is that Krrish 3 has already broken all records in its selling price, reportedly an astronomical Rs37 crore for just the satellite rights, with Rakesh Roshan selling each territory to different distributors (not selling the film outright to one corporate house) and making a pile in the bargain. All this, even before the shooting of the film has begun. This is a first for Bollywood and puts Hrithik Roshan way ahead of the Badshah of Bollywood. The Roshans get brownie points for their superhero film because they will be shooting it in 2D which will be later converted to 3D; RA.One was shot uni-dimensionally and will be converted to 3D, which is nowhere close to the real deal. For now, we are excitedly waiting for Diwali, when RA.One will finally hit the big screen. Will it live up to all the hype? We wonder….