The dancing superstar’s forthcoming film Agneepath pocketed Rs 41 crore for the satellite rights, the highest so far, beating RA.One and Dhuan
The recent news is that the satellite rights of Karan Johar’s Agneepath were sold for a staggering amount of Rs 41 crore to Zee Network, beating the Aamir Khan-Kareena Kapoor-Rani Mukerji-starrer Dhuan – bought for Rs 38-40 crore by Sony Entertainment – and Shahrukh Khan’s RA.One, purchased for Rs 35 crore by Star Network. In fact, the dancing superstar breaks his own record at this game. Hrithik’s last film Zindagi Na Milegi Dobara pocketed Rs 31 crore for its satellite and music rights combined, and the film he did for Sanjay Leela Bhansali, Guzaarish, made Rs 20 crore from satellite rights. However, it is best not to mention the over-hyped Kites here. Coming back to Agneepath, according to sources, apart from the fact that the film’s promo is generating a lot of curiosity and showing great promise, Zee shelled out the hefty price to break successful filmmaker Karan Johar’s strong affiliation with rival broadcasting channels. Television is the new battleground now where the war of numbers is fought every time a big film is releasing. Since there are only a handful of big stars and TV networks, every one scampers for a share of the big pie. Meanwhile for filmmakers, the satellite rights’ moolah is crucial as it decides the film’s success ratio. So does this mean Hrithik’s Agneepath is already on it’s way to success? We’ll reserve our judgment till the film releases.