Humshakals sets new standards in promotional techniques

Humshakals‘ makers rope in leading television networks for promotional purposes. Read on to find out more…

Marketing innovations take a new dimension with every new movie and this time around Sajid Khan’s Humshakals, presented by Fox Star Studios and produced by Pooja Entertainment & Films Ltd, is setting a new benchmark. The makers of the movie have managed to rope in two of the biggest television networks to market their movie in a novel manner.

We saw the movie tie up with Star network and create a roadblock with an edit of the trailer that was played across all the Star channels simultaneously.

This week, we hear that the recently launched song from the movie called Piya Ke Bazaar, will be showcased across all the channels of Zee Network to give a glimpse to the audience. The song is already creating a buzz.

A peppy number and a vibrant video, the song includes all the lead characters from the movie and is a catchy visual treat. Being one of the oldest and biggest networks dominating the television industry, the success of this activity can be predicted even before the launch.

While we are liking these new marketing strategies, interestingly we are also liking the two songs that are being showcased so unusually.