Zee TV will be launching its new reality show tomorrow and the marketing team is getting very innovative
As a promotional strategy, the marketing team of India’s Best Dramebaaz (IBD) will be distributing mithai to the families of all the babies born on February 23, 2013, marking the launch of the show.
IBD is a new venture by Zee TV that will hone and challenge the acting skills of kids between 5-12 years of age.
The producers will distribute sweets in JJ Hospital, Nair Hospital, George Hospital, Neerjaa Childrens Hospital and Cama Albless Hospital in Mumbai, and Bhagwan Mahavir Hospital, Sanjay Gandhi Memorial Hospital, Deen Dayal Upadhyaya Hospital and ESI Hospital in Delhi.
Besides that, they’ve also arranged clowns and entertainers at many pediatricians’ clinics in Mumbai and Delhi. We just hope that in their attempt to bring a smile on kids’ faces, they don’t end up scaring them.
The reality show judged by Anurag Basu, Sonali Bendre and Vivek Oberoi is a first of its kind, and we are eagerly waiting to see the young talent of the country. Aren’t you?