Is Akshay Kumar losing his brand power to Shahrukh Khan?

The SRK-Akki cold war is not just confined to Bollywood boundaries and box office but even beyond…

As Shahrukh Khan’s Chennai Express reportedly became one the highest grossers of Bollywood so far, the superstar has once again regained his lost glory at the box office, domestic and overseas! On the other hand, SRK’s arch-rival Akshay Kumar’s Once Upon Ay Time In Mumbai Dobaara’s dismal performance at the ticket counters has once again challenged the Khiladi’s supremacy at the box office and his fans or so it seems!

If our feathered friend is to be believed, a popular biscuit brand had initially thought of approaching Akshay Kumar to endorse their brand. But post the super success of Rohit Shetty’s romcom and OUATIMD’s debacle, the brand manufacturers have knocked Baadshah’s door. Well, that’s not it. Apparently, we are told that the brand is even willing to pay King Khan 50 percent more than his market value.

They don’t call him King and Baadshah just like that!