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Is Abhishek’s ‘Dum Maaro Dum’ like ‘Rock On’?

The marketing strategy of Ramesh Sippy’s latest offering Dum Maaro Dum (DMD) seems to be emulating that of Abhishek Kapoor’s Rock On!!. With an ensemble cast, DMD has already created a buzz, espec

Is Abhishek’s ‘Dum Maaro Dum’ like ‘Rock On’?

Producer-director Ramesh Sippy is trying all tricks in the book to promote his film Dum Maaro Dum. While Abhishek Bachchan will flex his vocal chords, Rana Daggubati will strum the guitar

The marketing strategy of Ramesh Sippy’s latest offering Dum Maaro Dum (DMD) seems to be emulating that of Abhishek Kapoor’s Rock On!!. With an ensemble cast, DMD has already created a buzz, especially Bipasha Basu’s bikini act that has the men drooling, while the girls just can’t seem to get enough of Telugu star Rana Daggubati. Rana plays a Goan musician in the film and had to learn to play the guitar. Now the film will be promoted via a series of stage shows, just like Rock On!! was where Farhan Akhtar and gang went across the country belting out songs from their film and enthralling audiences. Because Rana is new to those who follow Bollywood buzz, Prateik Babbar, who is a ‘closet rockstar’, might join him to grab extra attention. Ramesh Sippy is going into promotional mode with all guns blazing and has even got Abhishek Bachchan to sing a song six years after Bluffmaster. AB Jr posted a message on Twitter about it saying, “Back in the studio after 6 yrs with chuck masta sippy. Have no idea why he’s convinced that I can sing!! But Pritam’s killing it!!!” Desperate times call for desperate measures, Abhi, remember Khelein Hum Jee Jaan Sey?

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