Is Shahrukh Khan’s ego at stake with ‘Ra.One’?

Wed, October 5, 2011 9:15am IST by
Is Shahrukh Khan’s ego at stake with ‘Ra.One’?

Buzz is that the King Khan has already recovered the money he has spent on his ambitious project, RA.One. Yet the actor is super nervous about the film’s performance at the BO. And we can’t help wondering why…

Shahrukh Khan started the promotions of RA.One almost a year before the film was due to release. After coming out with 30-second teasers, he went on to release many more promos, one after the other. Recently, in a one-of-a-kind deal, he sold the television rights to the music launch of his film to Star One for a whopping Rs10 crore. Plus, he has been conducting one press conference after another.

He has also gone ahead and tied up with various brands and has sold the music rights of his film at a big price. He has come up with RA.One dolls, a sleek interactive website and a Playstation game. So SRK the producer seems to have already recovered his money. Now it’s up to the distributors to earn profits at the BO.

We all know that SRK is a marketing whiz and plans his promotional activities in great detail. We also know that Shahrukh loves to go overboard whenever his company, Red Chillies Entertainment, produces a film. Case in point: Om Shanti Om.

Yet this time around the story seems to be slightly different. Even though he’s got so much going for him, SRK doesn’t look very comfortable. Every other night he is on a reality TV show promoting his film. And instead of his usual energetic self, he looks jaded, tired and exhausted. He’s been spending sleepless nights and appears extremely nervous about the film’s BO results. Wethinks it’s SRK’s desperation to beat all the previous opening records that his making him lose sleep! In fact, he has planned a really hectic promotion schedule during the release week and has taken over 90 per cent of the screens.

Salman Khan has been holding the record for the biggest opening in India for two consecutive years now. First, it was Dabbang and now Bodyguard. And SRK seems to be in the mood to knock his enemy down this time around. Is it SRK’s ego that is making him go to such lengths to see that his film breaks Salman’s record? We guess he wants to prove to some of his recent enemies and to himself that he still is the reigning Khan of Bollywood. Come on, Mr K, take a cue from Sallu and just chill!Subscribe to me on YouTube


  • remo

    you people plzzz dont get jeolous of srk s sucess.your website is new so plzzz dont do such stupid things to prove king khan down!

    • vin


    • divya

      ya …plzzzzz

      • neo

        you are right

        • suyej

          u dount know nating u just say . tou habler mal
          srk is thea best we r see all thea movie b4 yers can agre he is best ra one gona biges hits bollywood movie ever ur gies see

  • curtley

    He is NOT egoist. He is worried about if his hardwork for 3 years will pay off. Everyone stays worried when a film releases.


  • Mohan

    Again crap article this site is really against shahrukh shame on u.Be neutral otherwise everyone calls u a paid tattooooo hahahahahahah.

  • SRK

    i think its not the ego that he has….for a film which he has worked for many years and since there are many money at stake,,,,its natural for everyone for that matter to feel bit worried……… doesnt matter whether Salman khan had the biggest opening or not

  • Demonoid


  • jasleeen

    how stupid!!!how can u saw he appears on reality show everyday and looks exhausted? only once he gave appearance and too he was full of zest and zeal. the fact is this anti-srk website is exhausted of seeing his progress and any step taken by him now offends your ego.bloody hell with u.

  • Kirr

    ANTI SRK WEBSITE ..this site is made by carbon copy khan fans(salman) his two films were carbon copy from super hit movies of south including music!!!! Ha ha ha


    i think you should change your site name to *bollywood life ,sponsered by lallu khan*

  • val

    we’ll blame Shahrukh Khan in the promotion of his baby, it’s ridiculous, Salman is being treated for his nerves and you say it is cooler than our king pfffffffff sad site …

  • Come One!

    As mentioned many times before, this joke of a site is run by SRK haters. It is just pathetic

    • Gobet

      I really AGREE with you. Their articles are nothing but CRAP, just to create controversies and gain publicity using SRK’s name. Fools, each and every producer wants to make his films bigger than ever. And comparison with sallu? There is no chance as if Ra.1 goes as even a normal hit, it’ll far more than bodyguard’s total collections.

  • Anon

    It shows Shah Rukh Khan is not overconfident, the same can not be said about others unfortunately. I saw King Khan on India’s got talent and really enjoyed his humour and presence. Didnt look tired to me.

  • nahid

    stupid news ……. stupid website ……

  • Praveen

    This srk ego will let him down 4 sure…he only chirps…..he’s like dog..only barks…. Ra.1 will be biggest disaster…it’s cnfrm

    • avi

      he is just prooving his fans dat he is d best and he is the true king khan of bollywood

      • Alixa

        YeAh hE Is rEAl kInG oF bOllYwOOd…………!!!!!!!!!!!!!

    • vaibhav

      yespraveen you are absolutely right .ra.1 and don2 will be biggest disaster of this year

      • Arsh

        Learn to spell first Vaibhav. :)

        Secondly, I know everyone is entitled to their own opinion…it’s just that, yours is crap!

  • simpy


  • Shad

    What the f*** you are writing. Either you are jealous to SRK’s success or paid by AutoRikshaw khan.

    • SAnjay SArjal

      Abe shad, tumne OSO nahi deki kya ?

      Usme auto toh sharukh ne chalayi aur sale ne 1000 bar retakes liye honge.

      Aur salman ne toh reality me uski FRIEND ke liye chalayi thi.

      this shows that

      Salman is REal and

      Shahrukh is ReeL.

  • den

    it is funny seeing ugly fustrated srgay fans typing furiously on their keyboad,everthing about is copied including the music and poster

  • SAnjay SArjal

    Jab release ho jayegi toh sala bimaar padneka natak karega.

    Aur ek stunt to promote the movie.

  • aol hack

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