Trade pundits believe that the Hollywood flick Fast & Furious 6 has the potential to single-handedly take on the three relatively smaller Hindi films releasing this week
Call it the Indian Premier League (IPL) effect or anything else, movie buffs will be deprived of watching a good film this week. Considering the three small banner movies with no major star cast – Ishkq in Paris, Hum Hai Raahi Car Ke and Ziindagi 50-50 – releasing this Friday, we see a lull in business for Bollywood. The finale week of IPL 6 is considered to be one of the major reasons for filmmakers to be unwilling to release their films at this time, especially when cricket fever is on its high and has crème de la creme matches scheduled this week.
“I feel the pick of the lot this week will be Fast & Furious 6,” says leading exhibitor-distributor Akshaye Rathi. “Fast & Furious 6 belongs to a franchise that has always been popular in India and has grown from strength to strength with every edition. With DAR giving it a solid release, it’s bound to not only bring back its good old loyal audience to the cinemas, but also draw the youth (since its summer vacation) in large numbers!”
About the three Hindi films Rathi says, “Ishkq in Paris is releasing after a bit of a delay since it was made, but fortunately it still looks fresh. A big chunk of the movie-going youth has grown up watching Preity Zinta on the silver screen and had their teenage (onscreen) crushes on her. The limited release of the film (through PVR Pictures) may not allow it to reach the length and breadth of the country, but a chunk of the 90s / the present generation kids in urban centres may just find themselves at cinemas enjoying the latest offering from their teenage heartthrob!”
“Hum Hai Raahi… is another film that’s been delayed and is finally hitting screens across India. The film features Sanjay Dutt and Juhi Chawla with a fresh lead pair. Despite the lukewarm publicity, the film could just get a bit of an audience. It’s a clean, happy family film that is coming to cinemas after quite a while and it may appeal to families in the centres where it is releasing,” points out Akshaye. Talking about the BO prospect of the third release, Ziindagi 50 50 he says, “The only element that can give a film like Ziindagi… a bit of a draw is sex and the film seems to have enough and more of it. While Veena Malik has become a household name (for all the wrong reasons), her popularity among the front-benchers is undeniable. This might just work in the stalls of single screen cinemas in B and C class centres.”
Rajesh Thadani (Distributor, Multimedia Combines) feels, “Fast & Furious 6 is the only major release this week which has the potential to beat three relatively small banner films. If the content is good, the films might pick up by word of mouth. But as of now, I can see nothing but only Fast & Furious 6!”
We feel that the three Bollywood films have got a smaller chance to survive and do well. Though Preity has tried to promote Ishkq in Paris single-handedly as far as possible, unfortunately there’s been no buzz about the film. Similarly, Hum Hai Raahi Car Ke is Sanjay Dutt’s first release after he was arrested, but even that may not help the makers get a decent number of footfalls. And Ziindagi 50 50 may perform in the single screens, but that’s not too likely!