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‘Kahaani’ box office report: Rs 7.45 crore on Friday-Saturday

By | Updated: July 19, 2012 4:05 pm
‘Kahaani’ box office report: Rs 7.45 crore on Friday-Saturday

Vidya Balan’s Kahaani has recovered its money and is on its way to being declared a hit

After being appreciated for her performance in female-centric IshqiyaNo One Killed Jessica and The Dirty Picture, actor Vidya Balan carries forwards the legacy of hits with Kahaani, which has reportedly collected Rs 2.95 crore on its opening day. Released Friday, the drama-thriller made at a shoestring budget of Rs 8 crore is receiving positive response from both the critics and audiences. “The film has opened very well. The collection in India on Friday was Rs 2.95 crore and on Saturday it earned Rs 4.5 crore. A full-pack show is expected on Sunday. The film will definitely survive for over a week,” Taran Adarsh told IANS.

The Thursday paid preview collections were 00.85 crore, while the expected Sunday collections are close to Rs 7 crore, reports Boxofficecapsule.

Gautam Dutta, COO, PVR said that the film has superseded their expectation. “The response we are getting for the film is phenomenal. There are families coming together to watch the movie. And since it is a women-centric film, there are group of females coming to watch the film. We are expecting 80 percent occupancy all over India on the weekend, which is something we did not expect. And the film should be able to do a good business,” Dutta said.

Kahaani is being co-distributed by Pen India Pvt Ltd, Viacom 18 Motion Pictures and Boundscript Motion Pictures Pvt Ltd. Delhi based distributor Joginder Mahajan was of the opinion, “Kahaani is a film that is made for serious and sensible cinegoers. Vidya’s performance is being appreciated by audiences. The film is not entertaining like The Dirty Picture and that is why it has a niche audience. But it will not only recover its cost but also earn profits.”

If the story and Viday’s charm are attracting audiences, distributor Sanjay Ghai of Mukta Arts Ltd says word of mouth is also helping the film a lot in gaining success.  “It is houseful in multiplexes and we are expecting collection of Rs 5 crore on Sunday. It is the word of mouth that is bringing people to the theatres,” Ghai said.

As no big releases are scheduled for next week, so Ghai feels the absence of biggies at the box office will also help Kahaani in strengthening its position at the ticket window. “Since there is no big release next week, it is expected the movie will earn a good amount of profit,” he added.

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