In a panel discussion held today at FICCI Frames, the industry professionals including filmmakers and producers were of the opinion that the Rs 100 crore success benchmark can be pushed further to Rs 1000 crore
Salman Khan and Ajay Devgn signing multi-crore deals with entertainment channels have certainly given new hope to Bollywood producers and filmmakers who are all set to broaden the horizon. Karan Johar said, “It is an aspiration to make Rs 1,000 crore film and for that, content, more number of screens, government regulations are required. Today, it is not possible to achieve that mark of Rs 1,000 crore, but may be after few years it would be. India has a huge film-growing market.”
Siddharth Roy Kapur, CEO of UTV Motion Pictures, echoed similar sentiments, “Content, infrastructure and regulation are the three aspects that would help reach the mark of Rs 1,000 crore. The content of the film should be such that it should reach the audience. In terms of infrastructure, number of screens and ticket prices need to be increased, and something should be done on entertainment tax as it eats away a portion of the business.” Whereas Vikram Malhotra, CEO of Viacom 18 Motion Pictures, felt that investment should be made at the script level. “I think a director needs to invest time at the script level. Also, piracy is an issue that needs to be curbed,” he said.