Kareena Kapoor, Madhur Bhandarkar to attend New York Indian Film Festival

They will most likely use the festival to promote their film Heroine. Why doesn’t that come as a surprise?

It’s a strong line up of films at the New York Indian Film Festival (NYIFF) this year and Kareena Kapoor has no intention of missing it. She and her Heroine director Madhur Bhandarkar will be the special guests at the festival. The NYIFF is the longest-running festival of Indian films in America and it’s not at all surprising that Kareena has agreed to attend it. Especially when her career’s most important film will release this year.

Heroine made a splash internationally when Madhur launched it last year at the Cannes Film Festival with Aishwarya Rai Bachchan. Now that Bebo has stepped into Ash’s role – or as she would put it, reclaimed her role since Heroine had been offered to her first –  it is but natural for her to do everything she can to interest global cinegoers in her film. Kareena is too busy to go to Cannes, but the NYIFF offers her the perfect platform to target both Indian and foreign viewers. After all,the festival plans to commemorate 100 years of Indian cinema by screening Rituparno Ghosh’s Chitrangda, Tigmanshu Dhulia’s Shagird, a Shyam Benegal retrospective with Sardari Begum, Mammo and Zubeida, and the National Award-winning film Azhagarsamy’s Horse. NYIFF will close with Anurag Kashyap’s Gangs of Wasseypur.

We are guessing the NYIFF is just a springboard for Kareena and Madhur’s promotions for Heroine. So what if they haven’t wrapped up shooting yet? That doesn’t mean they can’t create a buzz about it! Bebo has already got some unexpected help from Ash. The new mom has decided to stay away from public events – even the Cannes Festival – this year, leaving the way clear for Kareena to tom-tom her film at whichever festival she chooses to. With her hero Arjun Rampal flying to Cannes, we can’t wait to find out which festival Kareena is eyeing next.