The actor will sport multiple avatars in a new chocolate commercial, including Cinderella and Red Riding Hood
Bollywood actor Kartina Kaif, whose look inspired a Barbie doll edition, has now donned the looks of Cinderella and Red Riding Hood for a new ad. The 27-year-old has been signed as the ambassador of chocolate brand Choc On. In the ad campaign, she will be seen in three different looks – fairytale girl, Cinderella and Red Riding Hood. [Watch the making of ‘Choc on’ commercial] Katrina, who has a svelte frame, says she loves gorging on chocolates. “Everyone loves chocolate and I am no exception. I am happy to endorse a chocolate brand,” Katrina said.
The commercial is based on the fusion of reality and fantasy, where Katrina witnesses a story of a fairytale-like character bringing Choc On chocolate and giving it to another angelic character. “The idea is to engulf the viewer into the ultimate temptation for chocolate. With Katrina as the brand ambassador, the thought is to showcase the magic of Choc On to make dreams meet reality,” said Ricky Singh, who has produced the campaign under his banner Passion Films. The multimedia campaign, featuring Katrina, is estimated to be worth Rs 20 crore. In 2011, Katrina became the first Indian to be chosen to be the face of a Barbie doll.