comscore

Katrina Kaif vs Kareena Kapoor: New endorsement war!

With a major emphasis on brand endorsement, Kolkata-based Berger Paints will rope in a top Bollywood actor as brand ambassador for its Silk range of emulsions and have a budget of Rs 35 crore for TV c

Katrina Kaif vs Kareena Kapoor: New endorsement war!

Paints giant Berger has approached both beauties to be brand ambassador. Who will finally clinch the deal?

With a major emphasis on brand endorsement, Kolkata-based Berger Paints will rope in a top Bollywood actor as brand ambassador for its Silk range of emulsions and have a budget of Rs 35 crore for TV commercials, a top company official said Thursday.“We have planned to spend a big amount on advertisements. We are bringing on board a top Bollywood actor as our brand ambassador for the Silk range of emulsions. We will also arrange for endorsement of our other brands,” managing director and chief executive officer Abhijit Roy told the media.

He said Bollywood actor Kareena Kapoor or Katrina Kaif are the preferred choice. “We are in talks and it can be either of the two,” said Roy, adding that the company will spend Rs 35 crore alone on the TV advertisement apart from the endorsement on other media.

Speaking on the occasion of 88th annual general meeting, Roy said the company was looking for acquisitions both within and outside the country. “In the overseas market, we are looking for acquisition of technology. However, in the domestic market any acquisition move should be driven by the possibility of increasing market share,” he said.

The Indian paint company has entered Poland through an acquisition, which boasts of energy efficient and protective external insulation finishing system. It is also present in Russia and Nepal through subsidiaries.

LIKE US. FOLLOW US. STAY CONNECTED.
Facebook
Twitter
Google +
Youtube

Latest from News & Gossip

Deepika Padukone hikes her fee for Sanjay Leela Bhansali's Padmavati
Deepika Padukone hikes her fee for Sanjay Leela Bhansali's Padmavati
Kuch Rang Pyar Ke Aise Bhi full episode 27th July,2016 written update: Ishwari upset to see Sonakshi getting more importance in Dev's life
Kuch Rang Pyar Ke Aise Bhi full episode 27th July,2016 written update: Ishwari upset to see Sonakshi getting more importance in Dev's life
Slow Clap! Priyanka Chopra just SHUT Tanmay Bhat and you gotta check out how!
Slow Clap! Priyanka Chopra just SHUT Tanmay Bhat and you gotta check out how!
View More

Latest Videos

Hrithik Roshan brings on his action side in this new promo of Mohenjo Daro!
Hrithik Roshan brings on his action side in this new promo of Mohenjo Daro!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
Sunny Leone is the latest actress to get bitten by the Snapchat bug!
Varun Dhawan and Jacqueline Fernandez speaking Gujarati is the funniest thing you'll see today - watch video!
Varun Dhawan and Jacqueline Fernandez speaking Gujarati is the funniest thing you'll see today - watch video!
View More

Latest Photo Galleries

Vogue Beauty Awards 2016: Bollywood beauties who nailed the night with their OOMPH and STYLE!
Priyanka Chopra was Usher’s special guest at Snapchat’s ‘Today Show’ !
Aamir Khan invites ‘Dangal’ team at his home for a private party!
View More