Krrish 3: Will Hrithik Roshan change the box-office game in Bollywood?

Krrish 3 gets a grand opening

Hrithik Roshan, Priyanka Chopra and Kangna Ranaut starrer Krrish 3 is garnering positive response from all corners. The much-awaited superhero film Krrish 3 that released today started on a heroic note all over the country and is expected to perform great in coming days too, say experts. 

Krrish 3 is equipped with a spectacular range of special effects and extravagant action sequences. Actor Hrithik Roshan returns as the superhero with the film that is third installment in the franchise that began with Koi… Mil Gaya in 2003.  Vivek Oberoi plays Kaal, the villain, in the movie that is directed and produced by Rakesh Roshan. It also features Kangana Ranaut and Priyanka Chopra.

Deepak Sharma, COO of PVR Pictures, says that the film has got “great opening and it’s going to be a blockbuster”.  “The advance booking is as good as it was for ‘Chennai Express’ and opened like that all across India. Once holiday starts it will do amazing business. It can be in the league of Rs.200 crore. Going by morning show, it’s looking good,” Sharma told in an interview.  Krrish 3 that was reportedly made on the budget between Rs.100-Rs.150 crore, hit approximately 3,500 screens today, said a source.

Red Chillies VFX, a subdivision of Shahrukh’s motion picture production banner Red Chillies Entertainment, worked on the special effects worth Rs 26 crore for the film. Trade analyst Taran Adarsh said that the movie had an overwhelming start in the morning shows in Delhi, Uttar Pradesh and Rajasthan.  “The pre-Diwali period is always considered dull by the industry. But an event film like Krrish 3 can change the mindset,” he posted on Twitter.

Trade analyst Komal Nahta also posted similar opinion on the microblogging site.  “Krrish 3 oven-fresh news: Nagpur opening great: Sangam Cinema 16636; Inox Poonam 27838; Inox Jaswant 16786; Cinemax 1st show 37229, 2nd show 31548. Krrish 3 opening in Bihar circuit crazy. Most cinemas report, all shows full in advance.Such madness rarely seen.And this is pre-Diwali!,” posted Nahta.

RK Mehrotra, general manager, Delite cinemas, said that on the first day mostly children accompanied by their parents came to watch the film. “The opening was extraordinary. It’s housefull till Wednesday. Kids were seen applauding while watching it. The special effects and action sequences are wonderful. Krrish is at par with Hollywood films,” said Mehrotra.

Krrish 3 has hit about 700 screens down south and trade analyst Trinath said Krrish did good business in Tamil Nadu when it released in 2006. “It was an instant hit in the state, collecting approximately Rs 1.2 crore in first two weeks. It was huge for a Hindi film and it was received very well. Krrish 3 was approximately released in about 700 screens in the south,” Trinath said.

“In Andhra Pradesh, since there are no Diwali releases, the film released in over 300 screens. Despite mixed reviews from critics, audiences are watching it because it’s the only big theatre in cinemas this weekend,” he added.

There was limited release in Tamil Nadu, but the movie’s performance is positive. “We could manage to get nearly 60-65 screens in Tamil Nadu because most of theatres are playing Ajith Kumar’s Arrambam. Hrithik has a good market here, but unfortunately we couldn’t get more screens. But the overall response to the film has been positive since morning,” said a spokesperson of Thameens Films, who released the film in Kerala and Tamil Nadu.

Arrambam got more screens in Kerala. “Theatres have given more preference to Arrambam in Kerala as well because of the craze for Ajith. In Kerala, I managed to get few more screens vis- -vis Tamil Nadu. But the competition is tough because two more Tamil films are releasing tomorrow,” he said.

Will Hrithik Roshan be the box-office game changer in Bollywood? Watch this space for more…