Glitzy designer Vikram Phadnis came up with an unique idea to bridge the gap between rural and urban India. He had villagers walk the ramp with Bollywood stars
Lakme Fashion Week 2013 has probably never seen more stars walking the ramp, and never have the stars looked so proud – all thanks to Vikram Phadnis and his unique idea of partnering with an NGO and including villagers to be a part of his glamorous fashion show.
On day 4 of the fashion week, Vikram Phadnis partnered with The Swades Foundation, and had its members walk the ramp along with B-town celebrities. The outfits were heavily inspired by rural India and Phadnis had the hall decorated with lanterns, as the celebs walked the ramp to the theme song from the movie Swades.
Filmmakers, choreographers, television actors as well as movie stars were a part of the show and they walked hand-in-hand with their compatriots from rural India. Those who were a part of this glitzy yet grounded fashion show were Ayushmann Khurrana, the Kai Po Che gang including Sushant Singh Rajput, Amit Sadh and Raj Kumar Yadav, lleana D’Cruz, Dia Mirza, Neha Dhupia, Ekta Kapoor and dad Jeetendra, Malaika Arora Khan and husband Arbaaz Khan along with their son, Rahul Bose, Kiran Rao, Chetan Bhagat, Ram Kapoor, Sakshi Tanwar, Juhi Chawla and producer Ronnie Screwvala.