Vikramaditya Motwane’s period thriller has opened to a good response at the domestic ticket counters and managed to collect Rs 19 crores (estimated figures) over the weekend, whereas the Sanjay Dutt starrer as expected failed to make its mark, with just Rs 8.25 crores
Supported by exemplary pre-release reviews, the Ranveer Singh-Sonakshi Sinha starrer Lootera, produced by Balaji and Phantom opened to a strong domestic (India) NBOC of Rs 5.15 crores on Friday. The terrific word-of-mouth effect was visible in the 25-30 percent jump that the film took on Saturday, which conventionally is not a day when collections show a marked increase. Sunday’s business was better, as much as 30 percent nationwide.
The opening weekend of Lootera is estimated to be in the range of Rs 19 crores, exemplary for a film with a niche audience and a controlled urban multiplex release. According to trade website Boxoffice India, Lootera’s weekend collection is Rs 16 crores; Friday – Rs 4.25 crore, Saturday – Rs 5.50 crore and Sunday Rs 6.25 crore.
“For a film that’s not hardcore commercial fare, the collections of Lootera are more than justified! The numbers on Saturday was a significant jump from Friday and similarly, Sunday saw a significant jump from Saturday – which only proves that the word of mouth has got increasing number of people flocking the cinemas by the day!” points out exhibitor-distributor Akshaye Rathi.
The Sanjay Dutt starrer Policegiri fell flat on the first day itself and its collections so far have proved to be a setback for its makers. The action flick collected a mere Rs 8.25 crore nett over the weekend. With limited release and lack of promotions, the film couldn’t perform, even to the least expected standard. “Policegiri is a well-intended film meant purely for the mass audiences at single screen cinemas across the B&C class centres. Unfortunately, it hasn’t fetched the start that it would have needed to make it past the finish line because of its failure at the multiplex and single screens,” Akshaye opines.
Lootera was made at a total cost of Rs 32 crores (including P&A), and while major recoveries have happened through non-theatre sales, theatre revenues have kept the regional sub-distributors happy and hugely augmented the film’s profitability.