Milkha Singh to be the new brand ambassador for Emami

The former ace athlete signs first endorsement deal of his life after five decades of his last run for the country

Milkha Singh, India’s most revered Olympian will endorse Emami Limited’s health supplement Zandu Kesari Jivan. “Through my association with Zandu Kesari Jivan, I urge all people, young and old, to pay attention to their health and fitness. A healthy mind, body and spirit is the key to a youthful life,” Singh said in a statement.

The television commercial which will go on air by the end of November, will symbolize Singh as an eternal youth. His biopic Bhaag Milkha Bhaag was a blockbuster and Farhan Akhtar played the role of Milkha Singh in the movie. He is also famously known as The Flying Sikh.

Emami has always roped in established sports personalities to represent their brand. In the past Mahendra Singh Dhoni, Sachin Tendulkar, Virender Sehwag, Sushil Kumar, Mary Kom, Saina Nehwal and Gautam Gambhir have endorsed the brand.