Though Aanand L Rai’s hatke love triangle ran low on promotions, it’s minting good money at the box office
Raanjhanaa was certainly not a film that movie buffs were anxiously looking forward to, considering it had no star power and lacked the promotional blitzkrieg. But director Aanand L Rai was quite confident that his unique love triangle will not only be liked by audiences and critics but it will work wonders too at the box office. And in the opening weekend, the movie has managed to earn Rs 20.88 crore.
Trade analyst Taran Adarsh tweeted, “Raanjhanaa gathered momentum after an ordinary start on Friday morning. The business multiplied rapidly on Saturday and Sunday. While Delhi-UP circuit has performed the best, the film witnessed favourable growth in every circuit over the weekend.”
Leading exhibitor-distributor Akshaye Rathi pointed out, “This seems to be the season of underdog victories! With Aashiqui 2, Fukrey and now Raanjhanaa notching up unprecedented numbers at the box office, the industry is coming to terms with the fact that great content can make up for star power when it comes to making the audience dish out dough at the ticket windows! Raanjhanaa may not feature a known star (for the Hindi market) but it’s clearly a film loaded with conviction and its lead cast has ensured great numbers over the weekend and excellent sustenance on Monday! Break up: Friday – Rs 5.12 crore, Saturday – Rs 6.74 crore and Sunday Rs 9.02 crore.”
Made at a budget of Rs 35 crores, the musical romcom featuring the unique chemistry between the unconventional jodi of Dhanush and Sonam Kapoor is being applauded by the masses. Surprisingly, Yeh Jawaani Hai Deewani is going rock steady at the ticket counters. “It’s unstoppable. Collected approximately Rs 6.10 crore nett in its fourth weekend. Grand total: Rs 183.19 crore nett. Breakup for weekend:- Friday Rs 1.40 crore, Saturday 2.10 crore, Sunday Rs 2.60 crore. All Time Blockbuster,” tweeted Taran.