Raanjhanaa co-stars Sonam Kapoor and Dhanush to endorse, err, beauty soap brand

Thu, June 27, 2013 6:30pm IST by
Sonam Kapoor and Dhanush in Raanjhanaa song Banarasiya

What’s more, it was Sonam who apparently convinced Dhanush to do the ad!

Much has been said and written about the ‘unconventional’ looks of Southern star Dhanush – now Bollywood star with Raanjhanaa. Most people loved his performance in the film, but to see him endorse a beauty soap would be a bit too much, some might say.

Dhanush now has been roped in along with his co-star Sonam Kapoor to campaign for Lux. The pair will join the likes of Shahrukh Khan-Katrina Kaif and Aishwarya Rai Bachchan-Abhishek Bachchan who have campaigned for the soap brand before.

The South actor, although a National Film Award-winner, was reportedly not too confident about his face for the brand (sad, but true). Apparently Sonam had to convince him to do the ad. Aw! We hope Dhanush doesn’t agree to endorse a ‘fairness cream for men’, too, like Shahrukh. That would be worse, wethinks. ‘Cos beauty lies in the eyes of the beholder, right?

But hey, wasn’t SRK also the first male to endorse Lux, that too along with a bevy of B-town beauties in a bathtub? Can you imagine Dhanush in his place? Too much!Subscribe to me on YouTube


  • tempeb

    well dont you thinks thats a bit too harsh? If he does it its fine and if he doesnt, its fine as well.

  • Indiacitizen

    Ms Shweta Parande,

    This article is not fit enough to be published. you have given a biased opinion regarding a person. “beauty lies in the eye’s of the beholder”
    I think he is the face which represents 99% of India. you have a preconceived notion regarding “how a star should be ?”. This is rather ridicules. i am surprised to see your way of writing – as if the boy is the ugliest in the world. according to most of us, he is rather the face of India. kindly be polite in writing a blog , as you have a social responsibility ( you should be careful while writing such remarks).
    Thumbs down for this article.

    • rajesh

      I think what the author is trying to say here is that it is wrong to endorse fairness cream, whether by a fair man or a dark man or woman. Get the point.

  • Nicole

    I have to agree with the other commenters; this article is is extremely negative and biased. He is an attractive man and the rest of us will thank you very kindly if you would allow us to determine our own standards of beauty. I personally don’t understand the whole “fairness” thing but I chalk it up to a cultural difference. I am ethnically Indian and Puerto Rican but my nationality is American. Either way I think we need to make a global effort to stop subscribing to such narrow perspectives of beauty. BTW your 1 line of ” beauty is in the eye of the beholder” did not disguise your obvious bias.

  • anny

    itz so stupid who wrote this.. if u want a guy like ranbir kapoor to endorse a ‘fairness cream for men’, does indian men who look alike ranbir kapoor gonna buy n use it?? of course majority guyz over thr look like dhanush not a fairy or not with 6packs guyz who inside d bathtub giving sexy pose n taking bath everyday… d fantasy is no more.. ppl dun like it cum open up ur eyes c the realistic world out side of ur window dun simply talk bad abt sum1… if dhanush cum out of his home ppl can recognise him ol over india even worlwide.. WAT ABOUT U???? think b4 write, itz nt ur diary to u cn write anything u wish..

  • preity

    ridiculous article,think b4 u write,n stop judging sme1 on their luks n dnt be a racist by criticising them so much fr their luks,evry1 knows n all respect him fr watvr he is,he has his own unique identity,n he is a lovely person wid such humbkeness n down to earth unlike our other celebrities n yes i agree with others ,most of the people in india represent him nt evry1 is ranbir or hrithik,be human first n start respectng people wid wtvr luks they hve got,evn people wid avg luks are human beings only,n they hve also got emotions n feelngs

  • sonam

    its a very good movie

  • Sara

    Checked up your profile……
    Yeah, Dhanush endorsing this product would be a bit too much ……
    But You are fair skinned so I guess you should replace Sonam for the ad. Lets see if u r able to sell the product !!!