Rajesh Khanna’s Amul hoarding: Chala jaata hoon kisiki dhun mein

Thu, July 19, 2012 8:00pm UTC by 6 Comments
Rajesh Khanna’s Amul hoarding: Chala jaata hoon kisiki dhun mein

The dairy products giant was quick to pay tribute to the late superstar who passed away on July 18

Chala jaata hoon kisiki dhun mein – screams Amul’s new ad hoarding, with the tagline of ‘Amul Prem (1942-2012)’. Of course, it’s a tribute to one of the nation’s most beloved heartthrobs who passed away on July 18: Rajesh Khanna. But with all due respect to the legend, this time Amul’s ad didn’t quite ring the right bell in our hearts. Probably ’cos it’s paying homage and can’t be wacky, but it certainly could’ve been more romantic – as a more fitting tribute to the superstar who made every gesture a declaration of love.

The song Chala jaata hoon… is from the 1972 film Mere Jeevan Saathi and the words ‘Amul Prem’ are a play on Khanna’s hit film Amar Prem. The image is a black and white collage of the actor’s hit films Aradhana, Haathi Mere Saathi, Andaz and Sacha Jhoota. Do take a look and let us know if you like the billboard and its concept.Subscribe to me on YouTube

  • SHALINI

    Watching ultimate movie ANAND..I dont remember how many times i have seen this movie..we will miss you Mr.Rajesh khanna.aap jaisa na koi tha na hi kabhi hoga.

  • T.RAMARAO

    Its a great a honour to write a few words about Bolly wood’s first Superstar “RAJESH KHANNA”. I have read many articles about kaka.. his hair Style, Walking Style, Mannerism, dialouge delivery put a deep impression on youth those days as in their daily they try to imitate kaka.. All are apylt Suitable to his personality. KK(Kishore Kumar)and kaka combination Songs are ever green…..
    May Your Soul rest in the peace

  • Yusufkhan

    My deepest condolences for the departed soul,he was no doubt king of superstar.It’s a sad tragedy that his last so many years he suffered a lot and no body cared about him,it’s a cruel world I really pity those who were benefited by him a lot but kept a distance all these years. It has surprised me and I really feel pity for all those who neglected him all these days. It’s true people bow to rising Sun.For me I will mourn this Superstars as long as I live.What a cruel World! And he never complained -What a good gentleman.”Rote Rote zamane main aaye their hum, Haste Haste zamanese jayenge hum”

    • Ismail

      Intresting and very true. Just a couplet for very dear Superstar Rajesh Khanna.
      “Daba ke kabr mei sab chaldiye, Na dua na sallam
      Zarasi der mei ye kya ho gaya zamaneko “

  • V Manohar

    Dear friends All fans of KAKA, we have a special information for you some thing to be very proud about type the name Rajesh Khanna in google and just see the number of links which appear – 5 CRORES 88 LAKHS and continously increasing , second only to Salman Khan who has 6 .5 Crores , Amitabh Bachchan has 4.50 Crores , Shaharukh 3.20 Crores , Aamir 4.50 Crores , Dev Anand – 45 lakhs , Shammi Kapoor 33 lakhs , Shashi Kapoor 33 lakhs , Dilip Kumar 46 lakhs , Raj Kapoor 55 lakhs, Dharmendra 66 lakhs , Hrithik Roshan 1.50 Crores . And at the pace its increasing he may overtake Salman too , in the morining when i saw it was 5.20 Crores its now close to 6. Now its responsibility of the fans of Rajesh Khanna and the media to highlight this … The Tiger roars again

    Now the whole world has come to know the real and true Super Star Rajesh Khanna of Indian Cinema. No actor can even match that Talent. My Salute to the one and only King of Romance. Even though there were few good actors from Bollywood. Now thinking back. We truly feel no one had the edge like Rajesh Khanna. May God bless his soul. He is true and complete actor. It seems acting comes naturally for him. Such a rare talent.

  • seema.johari

    It is the brain that plays wonders and heart that appreciates it so both are important . you have brain and i have got heart.I stop everytime to see wat is there on my bulletin board that is amul s hoarding. Never ever in school too stopped to see what was going around.Fear that i can meet with accidents somewhere near amul hoardings. So kindly see that they are always on a safe place. hats off to the tribute i gave to Rajesh Khannnas hoarding


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