‘Satyamev Jayate’ Independence Day episode: Was Aamir Khan’s show really successful?

Wed, August 15, 2012 3:49pm UTC by 29 Comments
‘Satyamev Jayate’ Independence Day episode: Was Aamir Khan’s show really successful?

Did Aamir Khan’s TV chat show work? The August 15 special episode traced the Satyamev Jayate team’s journey and the show’s impact

As the familiar tune of Satyamev Jayate from Aamir Khan‘s chat show reverberated from the TV screens today, it took us back to the many Sundays we had spent watching the show and admiring the actor-turned-crusader. This time though, the show was being aired on a Wednesday, for a very special reason: today is August 15 – the Indian Independence Day. It was a clever strategy by Star India to schedule the telecast of the final episode, titled Satyamev Jayate Ka Safar, for a time when most TV channels were airing I-Day specials and the National channel, the Prime Minister’s speech. So what was the response to Satyamev Jayate? Was it really a lasting success, or has the euphoria died down? Let’s take a look.

August 15′s episode traced Aamir Khan and Star Plus’ journey from the germination of the idea of the show in 2009 to its research in various parts of the country, to the telecast and thereafter the audience response. And what a journey it’s been! Uday Shankar, CEO, Star Plus, shared why they chose Aamir for the show, saying, “Aamir’s films were reflecting whatever was not going right in the society. So, we thought we should approach him.” He went on to explain how airing the show on DD1 was Aamir’s idea (and what an idea, Sirji!). Leeladhar Mandloi, Director General, All India Radio said he was more than willing to partner with the show and spoke on how Aamir’s radio stint for SJ have been highly successful.

Aamir wrote a column every week about Satyamev Jayate in a leading newspaper, and also made sure a special website (www.satyamevjayate.in) was created. He completely understood the importance of audience reach, and a media and digital strategist from the US suggested more ideas to Aamir and convinced him to go digital to increase his reach. Persistent Systems of Nagpur was hired for the analytics to measure the response of the show across media.

Today’s episode reiterated what had been said in the 13 weeks of the show’s telecast. And also reminded us of how SJ was top trending on Twitter, with 12 crore impressions on the day of the premiere on (May 6, 2012), and how the website server had crashed.

Aamir briefly ran through the social issue discussed in each episode, subtly letting us know of the change he has managed to make, and the overwhelming response to his work. He introduced Satyajit Bhatkal, lawyer, director of Satyamev Jayate who said it was dream come true for him to work on the show and bring his 25 years of experience to use. Swati Chakravorty , co-director observed that people on the show, the victims, “talked generously and frankly”. Lancy Fernandes, Research Head could not believe the status Satyamev Jayate reached. He thinks that since people in power also raised the issues addressed by Aamir, it means that SJ has the potential to change India.

The episode moved to showing us the response over the weeks – the rallies, debates and individual instances of people changing their minds or reforming after watching Satyamev Jayate. Doctors indulging in illegal female foeticide were arrested and clinics closed down. Aamir said the wave against female foeticide should not stop. In fact, he thinks that we should aim for a 1:1 ratio of boys to girls in the 2021 census. He said Snehalaya, an adoption centre managed to collect Rs 29 lakh, and has acquired an ambulance, an intensive care unit and a mobile incubator. A multi-storeyed structure called the Satyamev Jayate Bhavan has also been built with donations gathered through the show.

Aamir moved on to child sexual abuse. He said they aimed for people should come out, and they did – through TV, radio and various fora. A Pakistani woman wrote from the ICU about the abuse she had suffered as a child. Aamir declared that the Child Sexual Abuse Bill had been passed in the Parliament and that the Chattisgarh government had organised a special programme to make school children aware of possible abuse. Childline, the helpline collected Rs 77 lakh.

Medical malpractice was another significant issue examined on SJ. Statistics showed most doctors praised Aamir for raising the matter. His crusade helped the cause of generic medicines now available in various states. Kolkata’s Humanity Hospital, which gives free treatment to poor patients, raised Rs 51 lakh. Meanwhile, the Amar Jyoti School that has been the harbinger of inclusive education, received Rs 32 lakh, and the Family of Disabled got Rs 38 lakh through donations.

Reminding us of an SJ poll for domestic violence, Aamir revealed that 84 percent respondents said that hitting your wife is not macho. He prayed for the mental health of the remaining 16 percent!

Touching upon every issue again, Aamir talked the episode on pesticides and organic farming, moving to alcoholism, manual scavenging, senior citizens, rainwater harvesting and sharing the action taken.

Meanwhile, a Twitter status read: ‏@Google__Mania: “politicians say aamir’s taking 3.5 crores for 1 episode but he’s getting it for something which they should have been doing #satyamevjayate”.

After watching this episode, and the rest of the show, Aamir Khan and Satyamev Jayate will surely remain in your hearts for a long time – if it did not earlier, that is.

Do you think Satyamev Jayate has been successful in its mission?Subscribe to me on YouTube

  • swatigirish

    it’s very good starting to point the issues surrounding our society. As i’m a indian hearted i’m so much inflence to it. I’m sure it will touch to every indian .The change will come.

    • nava

      Hi, Amair,
      we watch this shows in BHUTAN also,
      we enjoyed, thanx,

      Cheers!

      • Raj kohli

        Aamir You Touched Every one Heart .SATYA MEV JAYATE.

  • R Y M

    Unlike Burhanpur the whole of country must take action and should not visit any weddings that which are full of pomp & shows. Also Weddings with full of expenses should be banned. There should be a LAW put to action immediately that the govt. will not allow and tolerate any such weddings and also that if under any circumstances if we catch up with such weddings then not only the Bride’s father but also the groom’s father should be fined, (infact double).

  • sanjana jain

    ur show is really awsome we r really inspired by ur show pls be back with ur another show …. i am only 13 years old i really want to help u in any way i can .. pls let me know i will be there always to help u in this mission of ur show

    regards
    sanjana jain

  • SAYALI DUTTA

    I like this show very much.I saw the episode which was telicaste today. I saw all the episode which was telecasted for the 3 months. I don’t miss the epiosodes. Thanks for satyamev jayate.

  • sanjana jain

    and yes whole country must take action on the female feotice
    and all the other topics that were been raised in the show … love this show really exited to see ur show again ….!!!

  • urvish

    i like this show….aj firse iss show ne hamare aknkho me asu la diye!!!!!!

  • RC Dwivedi

    Dear Aamir,
    ur show have touched the bottom of our heart .we became addict of sunday show with concern.we think that currption in judiciary should also be taken up,which is hollowing the common man.New state like chattisgarh should be corrected at this stage.Politicians are aligned with system and dameging the system.once again thanks for ur concern for commen men.

  • Dr Ashok Rughani

    Dear Amirkhan , You are my real HERO. Please keep it up. We Indians need to wake up and bring changes through raising voice against injustice and against foetocides, castism, disability issues, corruption and malpractice in health and education systems. Please continue your show and we are with you.

  • BHASKAR PRASAD

    I very happy to this movements/show. I want to again see new episodes that based on educational system ,poverty life and law system that today has made fun. I am do something for poor people and my country.

  • phunchok

    really i like this. and it is the duty every citizen to eradicate entire like this social evils from our society .

  • Jyoti

    Sir, m from H.P and was a victim of child abuse by my own cousin bro & When i was in 6th my real bro abused me even he is 2 years smaller than me then again when m in 7th then i talk to my mom and in a rude way i shout on him about abusement then my mom slapped me thinking about the society. Then after when m in +2 he entered on my room and stand side by me and i complained to dad bt his answer is that “its an age and he even don’t know what he is doing wid u”. Now m grad and me my mom and bro slept in a dble bed and we both slept and my bro makes smthing wrong to me and what i saw that he is touching his body to me and used to touch my breast. Whenever i talk to my parents they regrt my voice and always tell that he is unknown by what he is doing. I talk, fight to my parents to move me outside so that i used to learn smthing new. I applied for t.v serials and they were asking me for compro. Bt parents wan to protect me from that wrld. M nt safe in my hme howz they going to prtect frm wrld. Poor people :) .

  • abhishekh

    amir very selfish man.first he see himself than comment on others.where is his fatherness for his older 2 kids

    • Md Iqbal

      Boss have you seen how he loves Junaid and Ira .. . . every time every where he remembers them and has and will be supportive to them and even his earlier wife. He is humane to them humble to them haad you seen he had invited her to 3i promotion and to Imran’s wedding . i don’t know why she divorced him . . . any ways i think i answerd you on the lines you needed . . .

  • roshni bhagchandani.

    hi aamir,i love u r show very much,i think for me after mahamta gandhi,jawaharlal nehru n all our super hero i will take u r name.tarika chahe alag ho par irada to same hai.ap bhi bohot positive change laye hamare india me.apke durse season ka intazar kar rahe sab plz come back soon.india needs u……v all r with u.i m with u.

  • IBRAHIM SHAIK

    Ameerji,AAp hi kar sakte hi iss desh ke lye,kyew ki aap me abdulkalamki khoon hi. aap ka episode (15th Aug) dekha.jiss desh me money ka matter rahatahi,tub tak harashment naahirukhtahi.ek sab ne show bole hi ki hamare mulkme kohibhi dowrynaahi puchthahi. hats up to ur episodes jug jug jeevo aur jilavo. allah ki dua aapke saath hi.

  • SHELLY

    Amir we r proud that we still have people like u in our country!!!!
    i hope u will continue wid this good work n change the bad mentality of the ppl!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Kalpanadevi.M.G

    Our appreciation to the actor patriot Aamir Khan grew boundless after watching all the episodes of ‘Satyameva jayate’ We missed the episode from last sunday.It was indeed a boring sunday.We did not spend time in just watching the show, but also had personal discussions and discussions with friends over the phone
    Each episode depicted our social problems.Not just the causes but also their remedies.Aamir has shown us that he is not just an actor but also a good human being, who has love and concern for his nation
    .His boundless effort to make the show a great success will surely bring in lot of changes in the society with a positive thinking

  • BRAHMADEEN VERMA

    HI :
    Amir khan we see independence day to satyamev jayate
    we are saying thank to you for solution.

  • gaurav

    yes i think sj has been successful tv show. & in season 2 it will again rock. best of luck to aamir for next season.

  • Sheetul

    Hi Sir! i’m a Mauritian viewer. Accept my salute. I wish to congratulate the SATYAMEV JAYATE TEAM for the successful respond you have got for your shows. All the shows was so unbelievable, breathtaking yet real that I remain stunned. But thanks to you and your team the shows has turned out to be inspiring, created awareness and perhaps has changed the ways of thinking of most people. and I think it’s a positive thing that has happened to the Indians. Though I don’t live in India I felt concern. How I wish that I could have been in your team to give a helping hand. After the great initiative you have taken i’m sure India is going to change for better. Great job Sir! Everybody’s blessings are with you. May you succeed in everything good you undertake. Waiting with impatience for the next season, till then bye. MAY ONLY TRUTH PREVAIL.

  • nehal mittal

    sir, its really work. it change the thinking of common man who really suffers 4m all this and surrounded by this. it give the ways to think differently, our life and also side by side others life get change and can enjoy more desperately.thanks a lot.

  • Nafisha Khatun

    I like this reality show…..

  • Ed Saini

    This show affected me as an Indian American watching 14 episode of SMJ.
    Would like to help by contributing money to various charaities.
    Dear Amir and smj team congrats for doing super job.

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  • b.gupta

    is satya mev jayate is realy satyamev jayate ?.

  • pooja

    maine aapka ye show regular dekha hai har baat mujse judi lagi jeene ki himmat mili muje sach ka saamna aapne kraya. duniya abi nid se jaagi hi thi ke aap aakho se ojhal ho gaye plz come back satyamev jayate mai soch nhi sakti thi ki ek itni bdi sakshiyat hum aam logo ke baare me bhi sochti hai thanks karna chahti thi aapko magar thodi deir ho gaye sorry

  • mamta

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