The stars of Yash Chopra’s last film have kept all their work on hold to focus on the promotions of their Diwali release, thereby offering all their support to the bereaved Chopra family
All the speculation and confusion regarding Yash Raj Films’ Jab Tak Hai Jaan have been put to rest by Yash Chopra’s wife Pamela Chopra himself (fondly called Pam aunty by industry folks), who recently declared that they will have a grand premiere for her husband’s last romantic movie, all to bid him an unforgettable farewell.
Till he breathed his last, Yash Chopra was thoroughly involved in every aspect of his film, JTHJ. In fact, he had chalked out some unique promotional strategies for his film and even discussed it with close associates. The film’s first teaser was out on August 15 and song promos – Challa, Saans, Jiya re and the latest Ishq shava – were released gradually, one every week. Yash Raj Films might also showcase dialogue promos next week.
We heard that the leading stars of the film – Shahrukh, Katrina and Anushka – are currently on a break, as they intend to promote the movie together. SRK and Katrina have already shot the JTHJ special episode of Kaun Banega Crorepati 6, to be aired on November 4, and King Khan has already recorded a couple of TV interviews. The three stars are scheduled to do lots of interviews with news channels and print media will also promote their romantic movie on several popular reality shows, and go through rigorous city tours. We would be happy if they visited the Bigg Boss 6 house too! It’s heard that the production house has tied up with some leading brands that SRK, Katrina and Anushka endorse individually to promote the film.
Yash Chopra’s announcement of his retirement plan as a filmmaker with JTHJ has certainly raised lot of curiosity and generated buzz but now, with the passing away of the King of Romance, industry trade pundits and top guns believe that the film is already ‘golden’ and considered to be the most successful proposition of this year.
We can’t help but wonder what the makers of Son of Sardaar are up to….